The Surgical Equipment Manager is responsible for growing and maintaining a sales territory by promoting the full BVI capital equipment portfolio to physicians and other relevant ophthalmic surgery call points. This includes establishing relationships with key decision makers involved in maintaining and growing BVI's surgical equipment portfolio. Target call points may include hospitals, ambulatory surgery centers, and private ophthalmic clinics. This position requires significant cross-functional coordination with internal partners to find ways to deliver additional value to customers.
Key Responsibilities
Builds relationships to understand the unmet needs of our customers and acts as a consultant by offering BVI's portfolio as a value-based solution. Effectively presents to groups both small and large, through operating room product demonstrations and advanced electronic sales platforms to engage with key-stakeholders with relevant promotional tools.
Demonstrates a high degree of confidence and competence selling capital equipment, driving sales of multiple capital units and consumables to new and existing accounts. Effectively gains surgical evaluations with new and existing customers in the operating room. Provides recommendations on technique and instrument selection to surgeons evaluating our products.
Prospects, cold calls, and visits clinics as needed to achieve sales plan objectives. Utilizes customer relationship management software data, local market information, and observations in the field to understand the competitive landscape, customer trends and attitudes, and to accurately forecast and make informed targeting decisions.
Supports and services current install base to ensure equipment performance and customer compliance to purchasing agreements.
Collaboratively leads sales process from lead-generation to trial-evaluation, and post-sales hyper-care in collaboration with his sales peers and other support functions (Technical service, Clinical Application)
Provides sales management with all necessary key data and metrics to shape commercial offers, and equipment financing programs.
In collaboration with the Clinical Application team, shares best clinical practices to achieve clinical success with BVI's technologies through in operating room education and escalates any incorrect use or poor adoption of BVI's technologies to find additional ways to deliver value to customers.
Manage the VR consumables portfolio associated with BVI surgical equipment portfolio.
Qualification
Experience in
capital equipment
and/or
medical device sales
, preferably within
ophthalmology
or a surgical environment
Excellent
communication skills
, both written and verbal -- able to convey complex sales messages clearly across stakeholders (surgeons, office and surgical staff)
Strong
pre-call planning
and
territory management
skills
Proficient in
MS Office
and experienced with
Customer Relationship Management (CRM) software
Able to
analyze sales data
to make informed decisions on strategy and engagement
Demonstrated ability to
resolve complex issues
with a high level of initiative
Willingness to
travel frequently
within the territory
Fluency in English
(additional language skills are a plus depending on the region)
Company
BVI is refocusing the future of vision.
As one of the fastest-growing, diversified surgical ophthalmic businesses in the world, our purpose-built portfolio of trusted brands includes: Beaver (Knives and Blades), Visitec (Cannulas), Malosa (Single-Use Instruments), Vitreq (Vitreoretinal Surgical Products) and PhysIOL (Premium IOLs), and spans more than 90 countries.
We've set our sights on touching the lives of millions of patients affected by conditions such as cataracts, refractive error, glaucoma, retinal disease, and dry eye. Unburdened by legacy or bureaucracy, we have developed our strategy around a simple concept - taking pride in delivering innovative solutions for our physicians and patients, based on their needs. We trust and empower our associates to make decisions and solve problems because collaboration drives us. Valuing agility, simplicity, and transparency, we stay committed to listening to our customers, delivering for our patients, and keeping the future in focus.
Learn more at www.bvimedical.com
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