Job Description

Team Leader - Promotional and Local Marketing

Contract Type: Permanent


Location: York

About the role

Are you an organised, creative multitasker with a knack for getting things done? Ready for the next step in your career with more responsibility and team management?


Join us in managing marketing and promotional campaigns for well-known retail brands across the country. You'll focus on delivering key shopper and retailer marketing assets, including POS materials, consumer leaflets, brochures, and local marketing.


As part of our Promotional & Local Marketing Team, you'll lead three Promotional Marketing Executives, ensuring the accurate and timely delivery of all collateral to support our shoppers and retailers.

About Bestway

Bestway Group is a diversified multinational family owned business with annualised turnover in excess of 4.5 billion. Starting off as a chain of retail convenience stores, the Group has grown to become a diversified multinational business with interests across the wholesale, pharmacy, real estate, cement and banking sectors. The Group is also the largest overseas investor in Pakistan.


Owned by the Pervez, Choudrey and Sheikh families, Bestway Group was founded in 1976 by Sir Anwar Pervez OBE H Pk, who remains Chairman. Serving over 12 million customers and employing over 28,000 individuals, the Group supports and serves communities through its operations across the UK, Pakistan and the Middle East

Responsibilities:

Lead the Promotional & Local Marketing team, overseeing day-to-day operations, workflows, and effective traffic management of all inbound and active jobs. Line manage and support the professional development of team members. Continuously improve team processes/procedures with support from your line manager. Implement, track, and manage KPIs to ensure team performance. Own the delivery and processes for period-by-period promotional marketing and local marketing initiatives across all Bestway Retail convenience brands. Ensure effective workflow project management to deliver high-quality, accurate work. Manage the day-to-day operations, including the production of B2B & B2C promotional materials and the coordination with print partners. Support development and management of design direction and local marketing assets. Manage the budget for promotional and local marketing activities Coordinate production of promotional materials from briefing to final artwork sign-off. Create detailed artwork briefs and ensure high standards are maintained. Proof documents, copy, and images with exceptional attention to detail. Plan and organise promotional implementation, including high-level POS production. Oversee the creation of brochureware and ad-hoc literature to drive retailer wholesale sales and facilitate colleague communications.

The Ideal Candidate

Knowledge & Experience

Promotional Marketing:

Expertise in planning and executing promotional marketing campaigns.

Design & Production:

Familiarity with design and production processes.

Agency Coordination:

Experience managing relationships with agencies.

Project Management:

Proven ability to manage projects from initiation to completion.

Market Research:

Skilled in conducting market research and presenting results.

Data Management:

Competent in handling and analysing data.

Process Improvement:

Experience in identifying and implementing process improvements.

Budget Management:

Experience working within and managing budgets.

Skills

English Fluency:

Excellent written and spoken English.

Attention to Detail:

Strong copywriting skills with a focus on spelling, grammar, and proofreading. Ability to create engaging copy.

Communication:

Effective communication skills, both written and verbal.

Business Acumen:

Demonstrates a clear understanding of business objectives and vision.

Creativity:

Ability to think creatively and bring new ideas to life.

Organizational Skills:

Excellent organizational skills, with flexibility and the ability to prioritize in a fast-paced environment.

Time Management:

Capable of meeting tight deadlines while maintaining high-quality work.

Teamwork:

Ability to work independently and as part of a team.

Technical Proficiency:

Intermediate to advanced skills in Microsoft Excel

About our Benefits:

Competitive Salary 22 days holiday plus bank holidays Company pension Life Assurance

We understand that no applicant ever ticks every box so please do consider applying should some or most of the above apply. Bestway Group is an equal opportunity employer and we value diversity and inclusion. We welcome people of different nationalities, backgrounds, experiences, abilities, and perspectives. We want strong, and diverse teams built from talented individuals with different backgrounds identities and experiences.


If this is of interest to you and you would like to learn more, please do get in touch, we are looking forward to hearing from you.