Media help partners understand the changing advertising landscape. Specialising in audience measurement, consumer targeting and in-depth intelligence into paid, owned and earned media, their global coverage and local expertise enable better understanding of media audiences and their relationships with brands.
Kantar Media is a wholly owned but operationally independent part of the Kantar Group.
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Job Details
As people increasingly move across channels and platforms, Kantar Media's data and audience measurement, targeting, analytics and advertising intelligence services unlock insights to inform powerful decision-making.
Working with panel and first-party data in over 80 countries, we have the world's fastest growing cross-media measurement footprint, underpinned by versatility, scale, technology and expertise, to drive long-term business growth for our clients and partners.
Job Title: Technical Analyst
Location: London, Grays Inn Road
Working pattern: Hybrid/Full time
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Role Description
At Kantar Media, we are experts in understanding the changing media landscape. Our Audience Measurement teams are charged with developing new approaches to measure this and one such solution is our Focal Meter.
All the viewing in the home, delivered via IP using the home Wi-Fi network. We run multiple services that use data from Focal Meters to collect online content across our Panel homes. When it comes to TV and small-screen viewing, we are proud to be the official provider of viewing data for the broadcast channels in the UK, working closely with Barb (formerly known as BARB - The Broadcasters'
Audience Research Board) who are a key player in the UK television and advertising industry. Barb data is used in deciding the making and distribution of TV programmes by commercial TV stations, advertising agencies and advertisers to negotiate prices for commercial airtime and to plan TV advertising campaigns.
So, are you a tech savvy but also analytical, a person who can think on your feet? Apply now and join the team. We are looking to recruit a detailed and hardworking candidate to support both services.
Key Responsibilities
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