, monitoring key metrics such as impressions, engagement, completion rate, click-through rate, and conversions to support content performance evaluation and optimization.
Support daily
content operations workflows
, helping improve content distribution efficiency and overall user experience.
Assist in the execution of
TikTok-related projects
, including content creation support, progress tracking, and post-campaign reviews to ensure smooth project delivery.
Requirements
1. User & Data Mindset
- Strong curiosity about short-video user behavior and preferences.
- Able to understand user interests through content performance data (e.g. completion rate, CTR, conversion rate).
2. Passion for Short-Form Video
- Familiar with major short-video platforms such as
TikTok and Douyin
, including their content styles and trends.
- Basic understanding of
e-commerce video formats
(product seeding, reviews, storytelling, etc.).
3. Creative Thinking
- Creative and open-minded, with the ability to think about how brands can present selling points in fresh, engaging, and entertaining ways.
4. Basic Data Skills
- Capable of collecting, organizing, and conducting
basic analysis of content performance data
.
5. Strong Execution
- Hands-on and proactive; able to assist with content material collection, organization, and
basic video editing or design
.
- Previous internship experience in internet, media, or content-related roles is a plus.
Nice to Have
- Internship experience in
e-commerce or internet companies
- Interest in
short dramas, film, or visual storytelling
- Heavy user of TikTok, Douyin, or similar content platforms
- Majors in
Directing, Media, Film, or related fields
are preferred
- Mandarin Chinese proficiency (spoken and/or written) is a plus