Job Description

Salary is a guide for Indeed, is negotiable and dependent upon experience

Trade Marketing Assistant

An opportunity has arisen to work within a developing Marketing Department of a well-established manufacturing company. Grangers International Ltd, based in Derbyshire and established in 1937, is the owner of market-leading aftercare brands; Grangers, Fabsil and Cherry Blossom. This is an exciting time to join a very ambitious, passionate and growing business.

THE ROLE

This role is for someone who is passionate about driving brand development, supporting the Marketing team, alongside existing and developing customer bases, to ensure they have all they require to increase product demand, including educational content, website audits, product launch strategies, exhibition and training support. Reporting into the Director of Marketing and Communications, the ideal candidate will positively and proactively look for B2B-focused ways to drive product demand and develop brand awareness for all three in-house brands.

The individual will work closely with all teams across the business including Marketing, Product, Design and Sales.

Full-time

Office-based with some opportunities to work from home, when relevant

Occasional evening and weekend work may be required for attendance at trade shows

Opportunity to develop skills base through funded courses and training software

Salary: Negotiable and dependent upon experience.

KEY AREAS OF RESPONSIBILITY

o Assist the Director of Marketing in developing and executing trade marketing strategies to drive brand awareness, engagement and sales growth.

o Supporting the wider team and PR agency with trade announcements and press releases.

o Create, update, maintain and roll out training content in various formats including but not limited to; e-learning, PDFs, Powerpoint, film and printed content.

o Support with CSR initiatives and reporting.

o Review and update each of the brand's trade media portals.

o Audit the brand's digital presence on retailer and distributor platforms.

o Monitor and analyse market, brand and competitor activities to inform on strategic decisions.

o Collaborate with the Sales and Marketing teams to ensure consistency in messaging and branding across all channels, aligning trade marketing initiatives and sales objectives for independent account base.

o Support with product launch campaigns and sales promotions.

o Creation of a quarterly newsletter for our international distributors.

o Maintaining and updating brand workbooks.

o Working with the Sales Team on creating lead generation strategies via digital and traditional direct mail campaigns.

o Track B2B marketing performance and return on investment.

o Collaborate with cross-functional teams to create and implement campaigns and content that align with each brand's overall ethos.

o Maintain product information databases, keeping them updated and readily available for customers.

o Occasional attendance at trade shows and customer meetings.

o Proactively research and present ideas for content and wider marketing campaigns.

o Supporting the wider Marketing Team with ad-hoc duties and daily marketing activities, including event preparation.

o Monitoring sales enquiries and distribute these to relevant members of the Sales team.

o Support the Head of Marketing to keep B2B brand presentations fresh and up to date.

o Contribute ideas for company LinkedIn pages, working alongside the Marketing Executive.

IDEAL CANDITATE WILL:

Be confident communicating with customers.

Demonstrate excellent written and verbal communication skills.

Be able to effectively tailor content and approach to different brands' tones of voice.

Have an analytic mind looking for ways to drive brand awareness and better support the

customer base.

Have experience creating training content.

Be confident with words and willing to adapt a writing style to suit different audiences.

Be flexible and willing to put hand to any tasks to support the department/wider business.

Be able to work to tight deadlines.

Demonstrate strong attention to detail.

Be willing to work cross-functionally across relevant teams.

Be a team player, proactive, positive, enthusiastic and demonstrate a 'can do' attitude.

Demonstrate flexibility and a willingness to accept feedback and guidance.

Show equal passion for all three in-house brands.

REQUIREMENT

At least one year's experience in a relevant role.

Full UK Driving licence.

Computer literacy - MS Outlook, Excel, Word.

Job Type: Full-time

Pay: 25,000.00-32,000.00 per year

Benefits:

Company pension Cycle to work scheme Free parking Life insurance On-site parking Sick pay
Application question(s):

Why do you believe you'd be the ideal candidate for this role?
Work Location: In person