Job Description

We Live and Love Travel.... Do you?

It's not just our holidays that are award-winning. Our workplaces are, too!

Exciting news, we're expanding our incredible marketing team and have a number of newly created roles. To support our vision for the future and achieve our ambitious strategic goals, we are looking for Trade Marketing Manager to join our team.
For this newly created role, the core responsibility will be to manage the trade marketing and trade press activity.
The successful candidate will have experience within a similar role, taking ownership and delivery of compelling, cross channel marketing campaigns, including those for trade audiences and a firm understanding of the B2B marketing mix and distribution channels in the travel industry.
The role will be based in Dorking (hybrid), with a minimum of 3 days in the office per week. The role also allows flexi hours to suit, offering 8am - 4pm, 9am - 5pm or 10am - 6pm.
To apply, please provide your CV and covering letter. We aim to respond within 7 days.

We are dedicated to creating a diverse and inclusive workplace where all candidates feel welcomed and supported. To ensure everyone has an equal opportunity throughout the application process, we welcome you to get in touch. Our team is here to assist you at every step, whether you require additional information, or support to navigate the application process. We believe that promoting diversity and inclusion enriches our organisation, and we are committed to helping all candidates showcase their talents and potential -




The Role

The Trade Marketing Manager core responsibility is to manage the trade marketing and trade press activity. Reporting to the Senior Brand and Acquisition Manager and working closely with the Head of Trade Partnerships and wider trade team, this role manages trade marketing activity including campaign delivery, trade press advertising and PR as well as key account marketing, including partner stores. This key role supports our ambitious efforts in developing our trade strategy.

Full job description -


What you'll be doing?

• Trade Marketing Planning and Implementation: Working with Head of Trade Partnerships, develop and implement a trade marketing plan that delivers a credible and market leading presence which will support the trade team's growth objectives.

• Trade Campaign Delivery: Accountable for ensuring all support material for use in B2B and B2C trade marketing is created and distributed in a timely manner. Working with the Studio and Content teams to produce all print and digital assets required ensuring tone of voice is representative of the Kuoni brand whilst being agent appropriate and engaging.

• Trade Press Relationship Management: Responsible for all trade press liaison both editorial and paid, building strong relationships with all key trade and industry bodies to raise profile of Kuoni amongst the travel trade press.

• Trade PR: Responsible for delivering trade PR including writing press releases to support key business and trade initiatives, identifying opportunities for news stories and planning a programme of pro-active opportunities to gain positive coverage within the trade press. And tracking all media coverage. Manage entry process for trade awards nominations alongside the Head of Trade Partnerships and ensure coverage across all related marketing channels.

• Trade Database and Email Marketing - Work with CRM Manager to ensure trade database is up to date and to understand data to drive engagement. Manage the trade e-newsletter schedule, collaborating closely with the email marketing exec, and create and build dedicated trade emails that are timely, highlight relevant commercial priorities and content, and effectively drive partner engagement.

• Trade Marketing Planning: Create and manage a trade marketing calendar for use by trade account team to track and monitor activity. Also to maintain central marketing calendar with key trade activity for visibility.

• Trade Team Liaison: Represent marketing in key trade meetings, ensuring the trade team is aware of upcoming plans, activity and news from marketing. Represent the voice of the trade team in marketing meetings. As required work with trade account managers to meet and work with key trade partners to better plan and deliver joint marketing campaigns that are optimised for both parties, delivering both commercial and brand objectives.

• Trade Team Support: Support trade team with implementation of agent partner marketing; proving guidance on effective briefs for internal Studio and Content teams or external agencies, proofing travel agent marketing materials, supporting merchandise requirements for trade shows. Supporting the partnership (sales) team with assets for their agents to land key messages.

• Brand Guardianship: Ensure the trade team have a thorough understanding of brand guidelines and are well equipped in supporting travel agents to adhere to brand guidelines.

• Trade Website / Trade Portal: Ensure agent areas of the website are up-to-date and collaborate with broader trade and digital teams on the creation of the online marketing portal - ensuring marketing collateral, including campaign toolkits and other assets are available for agent partners, aligned with sales objectives.

• Trade Brochures: Management of the brochure process for travel agents, including forecasting usage quantities, liaising with a 3rd party to arrange storage and delivery of brochures to travel agents and creating regular financial reports for brochures.

• Performance Analysis: Track, measure, and report on the effectiveness of marketing campaigns, using insights to guide future marketing strategies.

• Competitor Analysis: Continuously monitor the competitive landscape to stay informed on industry trends, competitor campaigns, and trade initiatives, applying insights to strengthen their market position.

• Proven experience in ownership and delivery of compelling, cross channel marketing campaigns, including those for trade audiences.
• Firm understanding of the B2B marketing mix and distribution channels in the travel industry
• An understanding and appreciation of B2C and B2B audiences and how that impacts on activation campaigns and activity.
• Strong understanding of brand management and the ability to maintain brand integrity across all marketing efforts.
• Strong analytical skills to measure campaign effectiveness and drive continuous improvement.
• Proficiency in project management, with a history of delivering projects on time and within budget.
• Highly effective at cross-functional stakeholder management, and a strong and credible contributor to team decision-making, with the ability to capitalise on opportunities for marketing synergy.

• CIM or IDM qualifications
• Background in trade marketing within the travel or retail sectors, preferably with premium or luxury brands.

• A proven track record of building close working relationships and partnering effectively with business wide teams to support and achieve their objectives.
• Strong organisational skills, capable of efficiently juggling multiple tasks and effectively managing relationships with a variety of stakeholders.
• Is creative and self-motivated, with a track record of adaptability and impactful influence.
• A meticulous eye for detail and a deep appreciation for brand integrity, ensuring that all campaign elements consistently reflect and reinforce the brand's values and standards.
• Tenacious and resilient, with the drive to pursue campaign goals and objectives.
• Understands customer needs and profiles deeply, engaging them effectively throughout all stages of the campaign.
• Proven influencing skills with the gravitas necessary to lead and inspire within a matrixed organisation.
• A proactive leader who is adept at quick decision-making and possesses strong interpersonal skills.
• Analytical and methodical in problem-solving, capable of managing complex situations and making decisions under pressure.

• Competitive salary
• Opportunity to work for the 'Best Place to work in Travel', with like-minded colleagues - in a modern and fun office.
• Flexible hybrid working, offering 2 days to work from home a week
• Company matched pension scheme, we'll match up to 5%
• Overseas Famtrips
• 25 days holiday, plus bank holidays (increases with length of service)
• Free annual travel insurance (for partner and / or immediate family)
• Free onsite parking (first come first serve)
• Opportunity to travel to Kuoni destinations
• Monthly Perkbox credits (discounted gym membership, free coffees etc)
• Free eye tests
• Cycle to work scheme
• Discounted Holidays and prize draws