Job Description

Important dates
Application Deadline: Tuesday, 30th September 2025
Hours
Full-time and part-time available. Harmless operate a 4-day working model with full time staff working 32 hours per week.
Salary
Up to 24,648 per annum, pro rata, rising to up to 26,179 per annum, pro rata, on successful completion of a probationary period.

Please note: In order for you to be successful in applying for the above position, you should be eligible to work in the UK or hold a relevant work visa.
During the application process, you are required to:

• Attend an interview (either in-person or virtually).
• Give details for us to complete Reference checks.
• Complete an appropriate DBS disclosure.

MAIN PURPOSE AND SCOPE OF THE JOB

• To support the Chief Academy Officer and Academy Service Manager in the development, implementation, and continuous improvement of training services.
• Recognising our unique position as the leader and national provider in the field of self-harm and suicide prevention, the Training Sales and Advertising Officer will work closely with Training Management, the Marketing Officer, and other internal teams to ensure services operate sustainably, efficiently, and meet demand.
• To drive the sales and promotion of training services from enquiry through to booking, managing the sales pipeline and executing targeted advertising campaigns.

POSITION IN ORGANISATION
Reports to: Academy Service Manager
Responsible For: Supporting the Academy Service Manager in managing enquiries, sales activity, advertising and communications related to training services and products.
DUTIES AND KEY RESPONSIBILITIES
Pathway Duties and Key Responsibilities

• Embody and promote the ethos that hope and recovery are possible through quality training services.
• Support the Academy Service Manager and Senior Leadership Team in ensuring the training function is delivered successfully, sustainably, and to a high standard.
• Proactively identify and develop new sales opportunities and relationships with commissioners, stakeholders, and purchasers across the UK.
• Support strategic goals to ensure Harmless CIC becomes a self-sustainable organisation, building long-term relationships that lead to repeat business and service growth.
• Take ownership of generating leads, nurturing client relationships, and converting enquiries into confirmed bookings.
• To meet and exceed targets and KPI's as set by the Management Team, including (but not limited to); quality targets and standards, financial targets, and obligated sales agreement KPIs.

Day-to-Day Duties and Key Responsibilities

• Act as a main point of contact for the training sales function, reporting regularly to the Academy Service Manager.
• Manage inbound and outbound sales activities, including:
• Handling training enquiries via phone, email, and other channels.
• Discussing and shaping bespoke training packages with clients.
• Promoting training opportunities through social media, newsletters, blogs, website updates, and direct outreach.
• Following up with clients to encourage repeat bookings and client retention.
• Work collaboratively with the Marketing Officer to create engaging, targeted advertising and promotional materials.
• Develop and execute advertising campaigns to promote training offers and reach new delegates.
• Maintain and update the Customer Relationship Management system accurately, ensuring all delegate interactions, sales stages, and notes are logged.
• Ensure invoices, bookings, and contracts are processed efficiently in collaboration with the Administration Team.
• Schedule training sessions in coordination with the Training Team and ensure all logistics are arranged.
• Track, evaluate, and report on sales performance, bookings, campaign results, and customer feedback.
• Build and maintain excellent professional relationships with clients and stakeholders to ensure long-term engagement.
• Attend internal and external performance meetings to share updates on sales, advertising outcomes, and team performance.
• Contribute to the development of training content and ensure materials align with delegate needs and learning outcomes.
• Implement and maintain robust evaluation systems to capture training impact, delegate satisfaction, and inform continuous service improvement.
• Assist in the development of future strategies by using market intelligence and delegate feedback to refine offerings.
• Support the ongoing development of the training function through proactive problem-solving, effective resource planning, and maintaining a focus on continuous improvement.
• Promote the work of Harmless CIC positively and professionally at all times.

Person Specification
PERSON SPECIFICATION
Skills, Knowledge, and Experience

• Organisational: An alignment with Harmless CIC values, ethos, and standards, including a proven commitment to continuous improvement. (Essential)
• Building relationships: A history of building effective relationships and maintaining key stakeholder engagement. (Essential)
• Sales Experience: Proven experience in a sales, business development, or account management role (Essential), preferably within the training, education, or professional services sector (Desirable).
• Target Driven: Demonstrable ability to work towards and achieve financial and operational targets, using KPIs to measure performance and progress (Essential).
• Sales Cycle Knowledge: Strong understanding of the full sales cycle, including lead generation, pipeline management, negotiation, and closing deals (Essential).
• Communication: Excellent verbal and written communication skills, with the ability to tailor messaging for diverse audiences and build strong professional relationships (Essential).
• Organisation: High attention to detail with excellent administrative and organisational skills, including the ability to manage multiple priorities and deadlines under pressure (Essential).
• Technical Proficiency: Proficient in the use of CRM systems, email marketing tools, and Microsoft Office software (Essential).
• Campaign Creativity: Creative approach to sales messaging, campaigns, and outreach strategies (Desirable).
• Self-Motivation: A proactive, self-starting, and results-driven mindset with a strong work ethic (Desirable).
• Problem Solving: Strong problem-solving skills and a flexible, can-do attitude, especially when faced with challenges or changing priorities (Desirable).
• Sector Passion: A passion for self harm and suicide prevention, wellbeing, and education, with an interest in contributing to a mission-led organisation (Desirable)

Benefits
BENEFITS
Harmless CIC values its staff and offers a wide range of benefits to everyone who works here. We're committed to developing talent and supporting colleagues to have great careers. To support with that, some of the benefits we offer include:

• Flexible working arrangements and hybrid working - Harmless' non-clinical staff work on a flexible basis with time spent in offices, and time spent working from home.
• 30 days annual leave plus bank holidays, pro rata, on entry, increasing up to 35 days plus bank holidays, pro rata. *
• Occupational sick pay up to 30 standard working days per annum *
• Employer pension contribution up to 8%. *
• Other staff reward and recognition initiatives that operate throughout the year.
• Access to Harmless' CPD accredited specialist training
• Access to Harmless' annual CPD accredited national self harm and suicide prevention conferences.
• Other outstanding CPD opportunities including an opportunity to develop areas of special interest around self harm, suicide prevention and suicide bereavement.

*These benefits are linked to our employee loyalty programme and gradually increase based on the number of years of continuous employment. More information is available on request.
About us
Harmless is a Community Interest Company - CIC for short. This is a company with social aims, so we operate like a charity but with a great dedication to sustainability.
That means that whilst we seek grant and charitable funding we also operate a business (our training department) which generates income. All the money we raise then goes straight back into the operation to fund vital and life-saving services.
We have different pathways in our service, and different staff working across these pathways and these also operate in different localities.
Harmless is the registered Company responsible for managing and overseeing a variety of projects and initiatives including: The Tomorrow Project, The Harmless Academy and Fearless.

Skills Required