We require a successful, focused and personable Sales Executive to join the Sales Team in our busy SEAT & CUPRA car Dealership. A competitive package of basic salary, commission, bonus, car and fuel allowance giving an on target earning of 42k+
Below is a detailed job description for the position.
THE MAIN JOB FUNCTION
a. To sell the required number of vehicles and ancillary products as per your target while maximising the profit on each unit sold, and working with the dealership's agreed sales processes and methods.
b. To ensure that all customers are informed of and shown all available options, extras, accessories and other value-added products.
c. To ensure that all customers are properly qualified in respect of methods of vehicle funding.
d. To strive to delight customers and work towards achieving the highest degree of customer satisfaction.
e. To proactively seek and secure repeat and additional vehicle sales using prospecting, follow-up, referral and other available methods.
f. To update the dealership's records with customer information to ensure that the database is fully and accurately maintained.
g. To accurately describe and appraise all part-exchange vehicles in order that the most accurate valuation can be established.
h. To enhance the reputation of W Livingstone Ltd. at every opportunity when interacting with others.
INTERACTION AND REPORTING
Directly Responsible To:
Sales Manager.
Relationships With:
Office Manager and staff, Service Manager and Reception staff, Parts Manger and staff, other Sales Executives, Sales Administrator and Valet staff and contractors.
KEY TASKS AND PERFORMANCE OBJECTIVES
Sales & Marketing:
a. Recognise, process and follow-up suitable sales prospects in accordance with W
Livingstone Ltd Sales Processes as agreed with the Sales Manager.
b. Ensure pre-delivery vehicle preparation and any required and agreed repairs, servicing and accessory fitments are carried out prior to final hand-over to the customer. c. Actively seek out new sales opportunities using proactive methods.
d. Report and discuss agreed performance ratios, comparing actual with targeted performance.
Customer Interaction:
a. Respond promptly to all customer enquiries, communications and requests.
b. Deal satisfactorily with all customer queries within 1 working day of any query being raised, referring it to Management as necessary.
c. Ensure all vehicle sales are completed within the timescales required by the customer and those standards set by the company.
d. Review orders taken and sales completed on a regular basis and advise
Management on how profitability as well as service to the customer may be improved. e. Ensure that all vehicle and supplementary invoices, finance statements, disclaimers, legal notices, licensing paperwork and other communications to customers are clear, unambiguous and easily understandable by all parties.
f. Ensure vehicle handovers take place to customers' complete satisfaction.
Control of Resources:
a. Report all extraneous costs to the Sales Manager on a daily basis.
b. Report any losses and damage to the Sales Manager immediately.
AUTHORITY LIMITS:
Expenditure:
Contract to purchase vehicles that have been accurately appraised, subject to approval by the Sales Manager.
Stock:
a. Allocate stock to satisfy customer orders and authorise spend on vehicles' preparation for sale.
b. Discuss with Sales Manager the availability of pipeline stock and vehicles actively sought by the dealership.
c. Report to the Sales Manager, customer requirements with regard to vehicles not available from stock.
Staff:
a. Authority to instruct vehicle administration staff in the processing of documentation and paperwork.
b. Authority to instruct valeters in the preparation of stock and sold vehicles.
c. Authority to instruct and supervise staff and customers in situations of emergency or danger.
MAIN WORK ACTIVITIES
Selling & Marketing:
a. Participate actively in the planning of cost-effective sales campaigns, events and promotions to maximise sales and profitability.
b. Ensure that the customer database is updated and cleansed as necessary.
c. Ensure that any electronic information such as email links and website data is accurate, up to date and in compliance with statutory legislation. Ensure that data is held in a manner as required by the General Data Protection Regulations.
d. Ensure demonstration vehicles, showroom and forecourt stock are immaculate and serviceable for display and demonstration to prospective customers.
e. Review advertising and marketing messages for accuracy, completeness and ease of interpretation by customers. Report any concerns to the Sales Manager
f. Discuss with the Sales Manager vehicle prices, industry pricing policy and competitive pricing activity that might affect vehicle sales.
Communicating with other staff:
a. Ensure that operational and sales related information is communicated to all other appropriate departmental staff, thus maintaining accurate records. Such information will include, but not be restricted to, sales of vehicles, cancellation of orders, finance refusals, customer and prospect record details, and messages received.
b. Work effectively with other sales team members in order to provide cover and maintain continuity of customer relations and service, particularly when leaving the showroom or the premises during the working day.
Training and Development:
a. Attend manufacturer and other training programmes as necessary to maintain product knowledge, particularly on new products, new and updated models, specifications and options, so to be able to present in an expert way to customers and other staff alike.
b. Keep updated on competitors' products, prices and specifications and be able to relay information to customers in order to assist their consideration and purchase of vehicles and extras.
c. Keep updated on public perceptions of the industry, the dealership and its products.
Administration and Control of expense:
a. Discuss with the Sales Manager and review regularly, all activities, enquiries and the results of prospecting and marketing to assess progress towards targets and plans.
b. Ensure all customer transactions are completely and accurately recorded. Ensure that all necessary paperwork and information is passed to sales administration immediately.
c. Ensure that all payments for vehicles are complete and correct for each transaction. Ensure that customers understand the methods of payment available, and the methods used to clear outstanding finance obligations.
d. Ensure full approval on new finance written prior to processing vehicle order.
e. Ensure full payment has been received before vehicle handover.
f. Keep safe custody of all documentation, both customer and vehicle, and report any missing, inaccurate or defective records.
g. Record all prospects' details and enquiries in a comprehensive and clear manner to enable management review to be meaningful and effective.
h. To report any losses and/or damage to the Sales Manager immediately.
Customer Relations:
a. Ensure that all customers are handled with total honesty and courtesy.
b. Ensure that customers' requirements are accurately qualified and met in full.
c. Interact with all potential and actual customers so as to enhance the reputation and standing of the company.
d. Ensure the Sales Manager is aware of your personal whereabouts at all times.
e. Interact professionally and discreetly with third parties when discussing customers' affairs.
f. Ensure all customers are advised of delays, changes in circumstances and any alteration in the specification of vehicles currently awaiting delivery.
g. Ensure that the vehicle hand-over delights the customer and is undertaken in a timely and professional manner.
h. Ensure the comfort, safety and security of people, vehicles and property at all times, reporting any known faults or hazards.
OTHER DUTIES:
Any other duties as and when required by senior company managers that are reasonably within the capabilities of the person and are aimed at achieving the company's objectives and goals.
QUALIFICATIONS, TRAINING AND EXPERIENCE
a. The highest standards in personal appearance and hygiene.
b. Capable of conversing with others pleasantly, clearly and effectively.
c. Knowledge of sales processes, including the ability to fully and accurately qualify customer needs.
d. Be able to drive a variety of vehicles in a calm, safe and reassuring manner. Be able to demonstrate a history of driving free from excessive infringements and offences.
e. Maintain up-to-date knowledge of customer legislation, regulations and trade practices as well as vehicle legislation as it affects the industry.
f. High level of numeracy and literacy and an ability to think quickly during a negotiation process.
g. Capable of accurately detailing used vehicle appraisals and establishing valuations.
h. Demonstrate willingness and enthusiasm at all times to engage in training and personal development.
BENEFITS:
Company car & fuel allowance
Bonus scheme:
commission for the sale of vehicles and add-on products
Quarterly target achievement bonus
Job Types: Full-time, Permanent
basic Salary, commisisons & quarerly bonus giving O.T.E approx. 42k+ plus company car and fuel allowance
Full package details to be supplied prior to interview.
Schedule of work:
Standard day - 9am - 5.30pm
Late night - 9am - 7.30pm
Saturday - 9am - 5pm
Sunday 11am - 5pm
2 late nights per week
1 mid-week day off
Additional week day off every 3 weeks (subject to full staffing)
Weekend rota - working 2 out of 3 weekends
3-week cycle - 4 days, 5 days, 6 days.
Application requirements:
Driving licence is essential to the position
minimum vehicle sales experience: 2 years
Job Types: Full-time, Permanent
Pay: From 21,420.00 per year
Benefits:
Company car
Company pension
Employee discount
Experience:
vehicle sales: 2 years (required)
Licence/Certification:
Driving Licence (required)
Work authorisation:
United Kingdom (required)
Work Location: In person
Application deadline: 04/09/2025
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