Job Description

Location:

Hybrid - based in Milton Keynes office 2 days a week

Reporting to:

Founder CEO

Salary:

100K+

Terms:

Full time, permanent

About

WorkBuzz


WorkBuzz helps organisations thrive through change by bringing clarity without complexity to how they listen, learn, and act.


Our AI-powered platform makes it easy for mid and large-sized companies to gather real-time employee feedback, uncover what truly matters, and focus on the actions that drive engagement, performance, and retention. Trusted across industries, we combine smart technology with a human approach - helping leaders make better decisions, faster.


With 12.5m funding raised and growing quickly, WorkBuzz is shaping the future of employee listening, and we're looking for mission-driven people to join us!

The Role

We are seeking a strategic, commercially driven, and visionary VP of Marketing to lead our marketing function through the next phase of growth. As a key member of our leadership team, you'll be responsible for building and executing integrated, full-funnel marketing strategies that elevate brand presence, fuel pipeline creation, and drive sustainable revenue growth.


This is both a strategic and hands-on role. You'll lead a small, high-performing team and be responsible for evolving our go-to-market approach, with a strong emphasis on Account-Based Marketing (ABM), scalable demand generation, and deep alignment with sales and product. You'll work cross-functionally to optimise the customer journey and bring differentiated, high-impact messaging to our target market.


We're looking for a collaborative, data-driven leader who has proven experience of growth at 5m to 15m ARR and is ready to scale marketing impact at pace --building a modern, high-ROI marketing function with deep accountability to revenue and growth metrics.


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Key Responsibilities

Strategic Marketing Leadership

Define and lead the overall marketing strategy in partnership with the executive team, aligning with company growth goals, sales priorities, and product roadmap.

Account-Based Marketing (ABM) & Go-to-Market Strategy

Lead the design and execution of targeted ABM programs focused on our ICP across priority segments, orchestrating strategies to engage high-value buyers.

Revenue-Driven Demand Generation

Ensure a high-performing demand engine is running, with a focus on generating sales-qualified pipeline through integrated campaigns, content, and digital programs. Own pipeline targets in partnership with sales, with a focus on conversion, acceleration, and retention through the funnel.

Product Marketing

Develop product marketing strategies that clearly articulate the value of our solutions, drive differentiation, and support revenue growth. Work with your team and partner with product, sales, and customer success to position offerings, create compelling messaging, and enable go-to-market execution.

Customer Journey & Lifecycle Marketing

Optimise the end-to-end customer journey across key touchpoints--from initial awareness to post-sale engagement. Develop lifecycle campaigns that nurture leads, convert prospects, and drive adoption, retention, and advocacy.

Brand & Thought Leadership

Embed brand positioning and narrative, ensuring relevance and differentiation in the market. Drive thought leadership through content strategy, industry visibility, and executive engagement.

Performance Marketing & Insights

Drive performance marketing rooted in data, experimentation, and ROI accountability. Report on key metrics (e.g., CAC, MQL > SQL conversion), ensuring marketing is continually optimised against business goals.

Cr

oss-Team Collaboration

Drive strong collaboration and alignment on strategy and growth with our Sales, Product and Customer Success teams, and with our international partners through our Partnership team.

Team Leadership & Growth

Lead, coach, and scale a high-performing marketing team, fostering a culture of inclusion, collaboration, agility and excellence in execution.

About You

10+ years of progressive marketing experience, with at least 5 years in senior leadership roles, ideally in SaaS or B2B tech, scaling a business at 5m - 15m ARR with demonstrable evidence of impact. Experience in marketing to enterprise and mid-market buyers. Proven success leading ABM programs that drive account engagement, pipeline acceleration, and multi-stakeholder influence. Expertise in full-funnel marketing strategy, including inbound, outbound, and lifecycle marketing across digital and offline channels. Deep experience in building and scaling demand generation engines and performance marketing operations. A strategic thinker with a strong commercial mindset, able to translate company goals into marketing strategies with measurable outcomes. Experience managing teams through scale-up phases, with a hands-on approach to team leadership and resource allocation. Data-literate, fluent in marketing metrics, analytics platforms, marketing automation, and CRM systems. Excellent communicator and influencer, with strong executive presence and the ability to engage cross-functional stakeholders and customers. Agile, entrepreneurial, and comfortable in a dynamic, fast-paced, high-expectation environment.

Why

you'll love working at WorkBuzz:


Our culture - WorkBuzz is fast-paced, dynamic and rewarding. Everyone has a voice and the smartest idea wins. Clear purpose - be part of building something which matters. Be the best you can be - we will invest in your development and help you grow. Competitive compensation, share options, private health insurance and a range of other benefits Flexible/ hybrid working - the opportunity to split your time between home working and our Milton Keynes office. Check out our Glassdoor reviews!
We are proud to be an equal opportunity employer and are committed to creating a workplace where everyone feels respected, valued, and empowered to thrive. Our team is stronger when it is diverse and inclusive.


We welcome applicants from all walks of life and our hiring decisions are based on merit - regardless of age, disability, race, religion or belief, sex, gender, sexual orientation, gender reassignment, pregnancy or maternity, marital or civil partnership status.





If you need any adjustments or support during the recruitment process, please don't hesitate to let us know. We're here to ensure a fair and accessible experience, removing barriers that may impede someone's progress based on their unique circumstances.