Job Description

MANUAL is on a mission to help people take control of their health through accessible, effective healthcare solutions. We're looking for a visionary

VP of Brand

to lead the charge in shaping and scaling a world-class brand that resonates deeply with our customers and redefines the global healthcare experience.


In this role, you'll own the development and execution of our brand strategy--defining how MANUAL shows up in the world across every channel, product, and touchpoint. You'll bring a unique blend of strategic thinking and creative instinct, with proven experience scaling high-growth consumer brands in sectors like DTC, lifestyle, or healthcare.


This role sits at the heart of our leadership team, offering a rare opportunity to help build one of the most exciting and impactful healthcare brands of our time.

What you'll do

Lead Brand Vision & Strategy:

Define and evolve MANUAL'S brand vision, positioning, and identity to ensure consistency, character, and impact across all touchpoints.

Shape the Brand Experience:

Own how MANUAL looks, sounds, and feels across every customer interaction--from product and packaging to content, communications, and service.

Marketing Communications:

Develop and implement a communications strategy that brings our brand and products to life in compelling and authentic ways across channels.

PR & Storytelling:

Build an always-on PR engine that communicates Manual's mission, values, and impact - making us a leading voice in health and wellness.

Community Building:

Cultivate a thriving health and wellbeing community that helps people improve their health outcomes and connect with others on the same journey.

Brand Health & Measurement:

Establish and track key brand health metrics, using insights to inform strategy and improve performance.

Team Leadership:

Manage, mentor, and inspire a growing team. Create a culture of ownership, creativity, and continuous learning.

Cross-functional Collaboration:

Work closely with Product, Commercial, and People teams to ensure brand is embedded in everything we build--from product launches to employer brand.

Innovation & Creativity:

Bring fresh thinking to everything you do. We're breaking new ground in healthcare, and we need someone who embraces the unknown with energy and optimism.

Who you are

A strong track record of building and scaling successful consumer brands--ideally in high-growth DTC, lifestyle, or healthcare businesses. A deep belief in the power of brand and community to transform behaviour and drive growth. Hands-on experience leading brand activations across PR, content, creative, community, and communications. Strategic thinking paired with creative problem-solving--able to connect the big picture with actionable plans. Excellent communication and influencing skills; comfortable engaging across all levels, including the board. Proven ability to hire, grow, and inspire high-performing teams. Comfortable working in fast-paced, ambiguous environments where you help define success--not just deliver it. * Incredibly driven, curious, and passionate about making a meaningful impact in people's lives.