Job Description

Job Purpose

Responsible for managing the company's website performance, user experience, and search engine optimization strategy. This role ensures the website is optimized for conversions, speed, and visibility, driving organic traffic and supporting overall digital marketing goals.

Key Responsibilities

Oversee day-to-day website operations, ensuring functionality, security, and performance.

Manage updates, content uploads, and technical improvements.

Collaborate with developers and designers for new features and enhancements.

Develop and implement on-page and off-page SEO strategies to improve rankings.

Conduct keyword research and optimize content for search engines.

Monitor and improve site speed, mobile responsiveness, and technical SEO.

Track website performance using tools like Google Analytics, Search Console, and SEMrush.

Provide monthly reports on traffic, rankings, and conversion metrics.

Work with content teams to ensure blogs, landing pages, and product pages follow SEO best practices.

Analyze user behavior and implement strategies to improve engagement and conversions.

Ensure the website meets GDPR, accessibility, and security standards.

Stay updated on SEO algorithm changes, UX trends, and competitor strategies.

Produce engaging, high-quality content.

Producing directly or collaborate with designers, videographers, and other stakeholders for multimedia assets.

Track KPIs (engagement, reach, conversions) and optimize campaigns based on insights.

Prepare monthly performance reports and recommendations.

Oversee article/blog content strategy and ensure SEO best practices.

Gain solid knowledge of competitors to stay ahead of them

Create and enforce plans that will help meet the business need

Help promote and maintain a positive company image

Support the implementing strategies to boost business revenue

To produce communications and updates to all stakeholders and internal delivery teams that provides them with timely and relevant information

To coordinate feedback from clients and stakeholders, and relay to the appropriate senior manager or team leader for dissemination with the appropriate teams.

Additional Responsibilities:

o Champion a culture of continuous improvement, fairness, and inclusion across the team.

o Promote collaborative working and support engagement across all parts of the organisation.

o Uphold professional standards, acting as a role model for integrity, resilience, and student-centred practice.

o Carry out any other duties within the scope of the role as directed by senior management.

Person Specification (Examples only- Edit these)Essential Criteria

Proven experience in website management and SEO.

Strong understanding of HTML, CSS, and CMS platforms (WordPress, Shopify, etc.).

Proficiency in SEO tools (SEMrush, Ahrefs, Moz).

Knowledge of Google Analytics, Tag Manager, and Search Console.

Excellent analytical and problem-solving skills.

Strong communication and project management abilities.

Understanding of SEO and digital marketing principles.

Excellent communication and organizational skills.

Extensive experience of being a positive role model for an organisation Previous experience of engaging with stakeholders

To have experience in collaborative working across an organisation

Good knowledge and experience of Microsoft Office software, database systems, marketing platforms

Desirable Criteria

3+ years in a similar role.

Experience with e-commerce or lead-generation websites.

Familiarity with paid search and digital marketing strategies.

Additional Information

Include hours of work, flexibility, travel requirements, and any safeguarding or background check requirements.

Full-time and part-time hours are available

Flexible Working Arrangements Available on Request (pending approval)

A basic DBS check is required. The cost of this will be covered by the organisation.

All employees will be enrolled on the People's Pension Scheme and SimplyHealth plan.

Company Values and Behaviours

Embrace and drive continuous improvement.

Promote a customer and learner-centred culture and approach.

Strive to be the best - expertise, quality, and capability.

Implement a proactive, transparent, and integrated end-to-end service.

Deliver service excellence, with a continued desire to go above and beyond.

Be encouraging and invest in continuous learning and development.

To value, respect and understand an individual's contributions, specialisms, and needs.

To inspire confidence and empowerment through encouragement, engagement and providing opportunities for individuals to demonstrate their potential

To conduct ourselves and treat others with integrity, dignity, and sincerity.

Be positive.

Disability Confident Committed

As part of our commitment to being a Disability Confident Committed employer, we welcome and encourage applications from disabled candidates and are committed to ensuring an inclusive recruitment process. If you require adjustments at any stage, please let us know - we're happy to support you.

Under the Disability Confident scheme, we aim to offer an interview to candidates who meet all of the essential criteria for the role and apply under this scheme. To signal this in your application, you're welcome to use the following statement in your email:

"I would like to apply for this position under the Disability Confident scheme."

Job Types: Part-time, Fixed term contract
Contract length: 12 months

Pay: 30,000.00 per year

Expected hours: 15 per week

Benefits:

Company pension Work from home
Work Location: Remote