Job Description

Alternatively, Grant Thornton
At Grant Thornton we do things differently - looking to the future, driving ambitious growth and pioneering positive change in our industry. Providing audit, tax and advisory services, we empower clients through strategic insight, curiosity, and genuine partnership. And we empower our people with real opportunity, an inclusive culture and work life balance. A true alternative.
With over 5,000 people in the UK, and a presence in 150 global markets, we're on an ambitious journey, from great to exceptional, and we need the best people to help us achieve our potential. And with that comes the opportunity to help redefine what our industry looks like, and what you want from your career.
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MORE THAN YOU EXPECTED
Grant Thornton UK LLP is part of a global network of independent audit, tax and advisory firms, made up of some 58,000 people in over 135 countries. We're a team of independent thinkers who put quality, inclusion and integrity first. All around the world we bring a different experience to our clients. A better experience. One that delivers the expertise they need in a way that goes beyond. Personal, proactive, and agile. That's Grant Thornton.
NEW GROUND WON'T BREAK ITSELF.
Every day our teams help people in businesses and communities to do what is right and achieve their goals.
Our website is our key digital asset. Not only is it a place to learn what we do, get our latest thinking and find out about our careers but it is a key part of our marketing automation strategy. This role will align closely with our growth plans as we develop market-leading user journeys to help nurture our audience and create growth opportunities.
It sits alongside social, content and marketing automation as one of the key channels in our digital estate. This role is to help maintain, enhance and grow this channel. The post holder will work closely with our channel teams and marketing automation teams to ensure the website is playing its critical role in our user journeys.
We're happy to talk flexible working and consider reduced hours and job shares, we'll support you to balance your work and life.
A look into the role
We're looking for a Website Manager to join our marketing team and manage, develop and maintain
You'll be the go-to-person responsible for website function, publishing, accessibility, content, analytics, SEO, and user experience. You'll need to work closely with marketing teams, design teams and service line leaders throughout the organisation.
It's a demanding role that combines a high-level of technical ability with commercial awareness and the ability to work across a large organisation. Attention to detail and the ability to handle multiple projects at one time are a must.
We need someone who can influence website strategy but also get stuck into the detail and make things happen. You'll be responsible for the day-to-day of our website, but also keeping a keen eye on the future and where we need to be.
Key Responsibilities:

• Day-to-day management of grantthorton.co.uk website to agreed business objectives and acquisition goals. Including building pages, managing publishing schedule and working with stakeholders.
• Prioritisation of workload across the website, identifying and actioning those tasks that drive growth and commercial value.
• Working closely with the marketing automation team to ensure the website is playing its critical part in the customer journey - this includes journey optimisation, reporting and testing.
• Regular reviews of the website and user experience across our digital channels.
• Contribute to the website development roadmap, working with GTIL (Grant Thornton International Limited) and development partners to ensure incremental improvements over time.
• Understand the importance of web accessibility and ensuring compliance.
• Managing 3rd party relationships and toolsets.
• Helping to produce training materials and deliver training on effective use of our web platform and templates.
• Provide advice and best practice guidance to various team across Markets and Clients.
• Understanding business challenges/opportunities and using the right technology to drive commercial value.
• Reviewing and reporting on progress of target search terms.
• Reporting and presenting on website performance to range of key stakeholders.

Knowing you're right for us
Joining us as a Website Manager the essential criteria you'll need is as follows:

• A university degree, relevant qualification, or substantial experience in managing a corporate website, ideally B2B.
• Extensive experience in an admin role of one or more enterprise-level CMS platforms ideally Optimizely (EPiServer).
• Experience of working closely with a diverse range of senior stakeholders and managing large-scale website projects.
• Strong analytical background to understand data and implement change.
• Experienced in website personalisation, user experience and information architecture.
• Have clear communication, presentation skills and the ability to influence others.
• Experience managing 3rd party suppliers and contracts and how to get the best out of strategic partnerships
• Line management experience - the ability to help develop others and manage workload effectively.

It would be great if you had some of the following skills but don't worry if you don't tick every box, we'll help you develop along the way:

• Basic HTML, CSS coding and understanding of java functions.
• Experience working with reporting and analytics tools such as Microsoft Power BI, Google Analytics, Google Tag Manager, Google Optimise, Session Cam/Clarity, Siteimprove, Crownpeak DQM.
• Understanding of marketing automation and how websites fit into effective user journeys - ideally D365
• Experience with content management platforms
• Experience with Adobe Creative cloud applications e.g., Photoshop.

Knowing we're right for you
Embracing uniqueness, the culture at Grant Thornton thrives on the contributions of all our people, we never settle for what is easy, we look beyond to deliver the right thing, for everyone. Building an inclusive culture, where we value difference and respect our colleagues helps our people to perform at the best of their ability and realise their potential.
Our open and accessible culture means you'll interact with leaders who are interested in you and everything you bring to our firm. The things that set you apart, we value them. That's why we give you the freedom to bring your whole self to work and pursue your passions inside and outside of work.
Beyond the job
Life is more than work. The things you do, and the people you're with outside of work matter, that's why we're happy to look at flexible working options for all our roles, and we'll always do our best to keep your work and life in balance.
The impact you can make here will go far beyond your day job. From secondments, to fundraising for local charities, or investing in entrepreneurs in the developing world, you'll be giving back to society. It's that drive to do the right thing that runs through our every move, grounded in our firm's values - purposefully driven, actively curious and candid but kind.
We're looking for people who want to contribute, spark fresh ideas and go beyond expectations. People who want to be able to proudly do what's right, for the firm, our clients, our people and themselves. It's how it should be.
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Skills Required