Job Description

Job Advert

Website Manager

We're looking for a results-driven

Website Manager

to lead the strategy, performance, and continuous optimisation of the Animal Friends website -- ensuring it delivers exceptional user experiences, strong organic traffic, and measurable business outcomes.

What's on offer?

Not only do we offer a competitive salary with excellent benefits, we also firmly believe that your postcode should never be a barrier when it comes to finding the pawfect role - that's why we're flexible on your working location. At Animal Friends, you can choose to be based remotely within the UK, within our Amesbury office, or hybrid (a mixture of both)



At Animal Friends Insurance, we're all about empowering our colleagues to make work work for them wherever possible, which is why we also welcome applications from candidates looking to work condensed hours.

What you`ll do

To give you an idea what to expect, you`ll:

Lead website strategy and day-to-day management to align with business goals Optimise content and structure for SEO in collaboration with comms and external agencies Drive UX/UI improvements for a seamless and mobile-friendly user experience Manage SEO performance, backlinks, keyword targeting, and technical health Oversee analytics tools (GA4), reporting on traffic, engagement, and conversion insights Collaborate with internal teams to ensure functionality, integration, and data accuracy Conduct A/B testing to optimise site performance and conversion rates Ensure compliance with data protection, security, and industry standards

This role is ideal for a proactive digital specialist who thrives in a fast-paced, cross-functional environment and can turn insights into impactful web and SEO strategies.

Who you are

Proven experience in website and SEO management, ideally in a regulated industry Strong knowledge of web technologies (HTML, CSS, JavaScript) and CMS platforms Expertise in SEO auditing, optimisation, and performance improvement Familiarity with LLM/AI tools, analytics platforms, and A/B testing software Confident in managing website compliance, security, and data protocols Excellent communication and project management skills Strong problem-solving abilities and attention to detail Comfortable working cross-functionally to deliver seamless user experiences Able to easily work from home with a quiet space and good internet connection

Why choose Animal Friends

Animal Friends has been supporting UK pet owners for more than 25 years with our comprehensive and meaningful pet insurance. We are not only an award-winning business but one of the largest pet insurance providers in the UK. But we're not like other leading UK pet insurers, we were built to be unmistakably different - giving back to incredible animal welfare and conservation charities, at home and around the world, as they fight to support and care for vulnerable pets, wildlife, and habitats. So far, we've helped support over 800 charities and conservancies across the UK and worldwide and donated over 8.5 million and continue to use our voice and platform to fight for positive change. We believe that even the smallest act can make a big difference.



We understand that our success is only possible because of how we work together, which is why our company values of being courageous, kind-hearted and passionate are the heart of what we do - and we simply wouldn't be who we are today without our colleagues, who embody these values every day.



We are part of the Pinnacle Pet Group (PPG) - a pan European fully integrated pet insurance and pet health services provider. On a mission to help pets live happy, healthy lives with their pet parents, PPG are committed to supporting the diverse needs of their customers and colleagues with a clear ambition to become the world leader in pet insurance and healthcare services.

What you'll get

We recognise that your hard work shouldn`t come without its perks, so here`s a little list of some of the things you can expect to get from us:

25 days annual leave, which increases with service, plus bank holidays A day off for your birthday One paid day off per year to volunteer with a UK-registered animal charity of your choice Access to 50% off insuring pet companions with Animal Friends Free access to our expert vet partner, Joii Pet Care, for your cat and/or dog Your mental and physical health is incredibly important to us. That's why we offer discount on gym membership, access to a dedicated Wellbeing Hub and a healthcare cash plan, private medical insurance and Group life assurance. We like to celebrate success and recognise excellent employee performance; we will donate 3k to the charity of our employee of the quarter's choice Most importantly, you'll be working with, and supported by, a team of courageous, passionate, and kind-hearted individuals - we might be biased, but we think that they're a pretty pawsomebunch!

Inclusion, Diversity and Belonging at Animal Friends

At Animal Friends, we take inclusion seriously. This means nurturing a culture that respects everyone as an individual and values the unique perspectives we all bring through our background, characteristics, and lived experiences.


We know that harnessing our differences makes us stronger and helps us to deliver better outcomes for our customers and each other. That's why we are committed to ensuring that everyone is treated fairly and without discrimination, and we are passionate about creating an inclusive environment where everyone feels they belong.

Our recruitment process

As an FCA regulated business, we require successful applicants to clear our pre-employment screening process which includes a credit check and references checks. Under the latest UK Right to Work regulations, we will require successful applicants to evidence their right to work in the UK, either in person, online, or digitally via a third party subject to circumstances.

Please be aware this advert will remain open until the vacancy has been filled rather than the advertised closing date. Interviews will take place throughout this period; therefore, we encourage you to apply early to avoid disappointment.