Job Description

Job Title: Website & Social Media Strategist

Location: Office-Based | Tiny House Pro

We're looking for a skilled and strategic

Website & Social Media Strategist

to lead our digital presence across multiple brands. Based at our office, you'll play a key role in shaping and maintaining our websites, growing our social media following, and optimising customer journeys through our CRM.

While Tiny House Pro is our flagship brand, you'll also oversee

other associated websites

, ensuring all platforms are up-to-date, conversion-focused, and aligned with business goals. You'll also manage and grow our social media channels across a range of platforms, building visibility and community engagement.

This is a great opportunity for someone who combines creativity with technical know-how and is confident managing content, performance, and strategy across web and social platforms.

Key Responsibilities

Website Management (Multiple Brands)

Take full ownership of our

WordPress websites

, ensuring they're visually appealing, user-friendly, mobile-optimised, and SEO-aligned. Manage website updates, landing page creation, content improvements, and performance tracking. Oversee

multiple websites

beyond Tiny House Pro, each with distinct audiences and objectives. Implement strategies to increase web traffic and conversion rates.

Social Media Strategy & Execution

Plan and implement social media strategies across Facebook, Instagram, Pinterest, TikTok, LinkedIn, YouTube, and X. Create or commission content tailored to each platform and brand tone. Engage with our audience, build community, and grow follower bases.

Digital Advertising & Campaigns

Set up, manage, and optimise paid campaigns (social ads, CPC, display) to drive leads and brand exposure. Track and report performance to improve ROI.

CRM Oversight

Manage the CRM system to support lead capture, segmentation, and nurturing. Ensure forms, website integrations, and workflows are streamlined and efficient.

Analytics & Reporting

Monitor web and social analytics, draw actionable insights, and refine strategy accordingly. Report on KPIs including engagement, traffic, conversions, and lead quality.

Cross-Team Collaboration

Work closely with marketing, sales, and operations teams to align digital efforts with wider business goals. Contribute to campaign planning and product promotion strategies.

Keep Up with Digital Trends

Stay informed on platform updates, industry best practices, and competitor activity. Suggest new tools and techniques to stay ahead of the curve.

What We're Looking For

Expert-level experience with WordPress

--you'll need to show examples of websites you've built, managed, or optimised. Solid background in managing and growing brand social media accounts. Strong understanding of SEO, user experience, and digital conversion strategies. Familiarity with paid ad platforms (Meta, Google Ads, etc.) and campaign performance tracking. Experience using CRM systems and integrating them with websites and marketing funnels. Strong writing and communication skills, with a keen eye for brand tone and consistency. Comfortable working across multiple brands and juggling varied priorities. Ability to work both independently and collaboratively. Bonus: familiarity with Canva, Adobe Express, or other design tools.

This is an in-office role

- applicants must be available to work from our physical location.
If you're a digital all-rounder with a passion for website performance, social media engagement, and strategic thinking, we want to hear from you.

Join us as we grow Tiny House Pro and our wider group of brands in the thriving world of tiny living.

Job Type: Full-time

Pay: 20,000.00-25,000.00 per year

Benefits:

Flexitime On-site parking Work from home
Education:

Certificate of Higher Education (preferred)
Experience:

Social media marketing: 2 years (required) social media: 2 years (preferred)
Work Location: In person

Reference ID: Website & Social Media Strategist