Wholesale Trade Marketing Manager

London, ENG, GB, United Kingdom

Job Description

Fixed Term Contract (Maternity Cover)




Start Date: August 2025




Duration: 14 months




Join the Lacoste Team as our Wholesale Trade Marketing Manager!




Reporting to: Marketing Director, UK & Ireland



Hybrid working: London office / home (3:2)




At Lacoste, we believe that everyone brings a unique touch to our collective spirit. Here, we are passionate teams, united by the same values. Together, we create memorable experiences for our customers by inspiring and connecting with them. Both universal and timeless, the brand brings together cultures and generations. Elevating the crocodile as a rallying sign, to grow, inspire, and make a lasting impact in the world of fashion and retail.


Your responsibilities:



Trade Marketing:

Leads strategic 360 trade plans for UK & Ireland wholesale accounts, aligning brand storytelling with seasonal activations and partner campaigns.

Partner Collaboration:

Builds strong relationships with wholesale partners, delivering bespoke marketing, in-store activations, and joint promotional strategies.

Retail & Brand Excellence:

Ensures premium brand execution through visual merchandising, creative asset coordination, and experiential retail initiatives.

Cross-Functional Leadership:

Drives collaboration across sales, VM, and marketing teams, owning the wholesale calendar and key campaign rollouts.

Performance & Insights:

Tracks marketing ROI, analyses account performance, and uses insights to drive growth and optimise future strategies.

Budget & Reporting:

Manages wholesale marketing budget and presents regular updates on campaign performance and strategic impact.

Why join Lacoste?




Working at Lacoste means...


Representing an

iconic brand

that's part of the MF Brands Group, alongside Aigle, Gant, Tecnifibre, and The Kooples, paving the way for exciting

internal mobility opportunities.

Joining a

team

that values personal and collective development, where everyone is encouraged to

grow

and

evolve.

Balancing

passion

and

well-being

, because we believe that everyone needs time to recharge. Embracing our

Durable Elegance

approach - placing our products and value chain at the heart of our sustainability ambitions, with a mission to elevate them to environmental excellence. As well as fostering social inclusion by making equal opportunities a reality through impactful opportunities


Rewards & Benefits:




Package:

40-46k per annum

Health & Wellbeing:

Regular team activities (e.g. run club, yoga), Private Healthcare (optional), Employee Assist Programme with the Retail Trust

Holidays:

25 days per year plus usual UK bank holidays


Swag:

up to 65% off Lacoste products

Learning & Development:

Continuous support on your learning journey from day one

Parenthood:

Enhanced family leave and pay from day one, paid Assisted Conception leave


Extras

: Employee Referral, Long Service Award, Social Committee events



Ready to join a unique adventure?




1st step

: First call with the Talent Acquisition Coordinator

2nd step

: Interview with the Marketing Director and Senior HR Business Partner

3rd step

: Interview with the Marketing Director and Wholesale Director


4th step

: Accept the challenge and become a Lacoste teammate!


We aim to support all candidates during the application process and are happy to provide workplace adjustments when necessary. Should you need support with your application, feel free to get in touch with us by email uktalent@lacoste.com (please include 'Workplace Adjustments' in the subject line).

Your profile:




Share the same values

: Play as One Team | Play with Elegance | Play by Daring | Play with Tenacity.

Trade & Retail Expertise:

Solid experience in consumer brand marketing, trade strategy, and the UK wholesale and fashion retail landscape.

Leadership & Collaboration:

Inspires and leads cross-functional teams, builds strong internal and external relationships, and partners effectively with Global HQ.

Customer & Brand Focused:

Delivers premium, customer-first experiences with strong service orientation and attention to brand execution.

Analytical & Strategic

: Combines sharp analytical, financial, and strategic thinking with attention to detail.

Strong Communicator:

Clear, confident, and collaborative across all levels and stakeholders.



Equal opportunities



At Lacoste, we are committed to making equal opportunities a reality.

Inherited from our unique vision of fashion-sport, equal opportunities move us forward and our recruitment methods follow this commitment by focusing on skills and embracing all types of talents.

We commit to fostering a diverse and inclusive environment where elegance goes beyond style and where each of us is given the chance to fulfill our greatest potential.

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Job Detail

  • Job Id
    JD3350436
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    London, ENG, GB, United Kingdom
  • Education
    Not mentioned