Job Description

Role: Writer (Brand & Content)


(6-Month Fixed Term Contract - possible extension)


Location: Hybrid (UK) - a blend of remote and up to 1-2 days a week in London.


Reports to: Chief Marketing Officer (currently - direct management line will evolve)


Salary: Competitive


?Join Us at The Centre for ADHD Research and Excellence: Shaping the Future of Accessible Healthcare?


At CARE ADHD, we're revolutionising private healthcare by making ADHD assessments and treatment more affordable and accessible to those who need it. Our client-centred approach, combined with lean methodology and a focus on continuous improvement, drives our commitment to excellence. We embrace an innovative mindset, encouraging rapid learning and adaptation through our 'fail fast' ethos. With ambitious plans to become the largest ADHD service provider outside the NHS within the next five years, we are committed to pushing boundaries and fostering innovation.


What we are looking for?


We're looking for a flexible and detail-oriented Brand and Content Writer to join us on a 6-month contract with possible extension. This is a great opportunity to join a fast-growing healthcare organisation, whilst helping to define how we communicate.


What You'll Be Doing:


Create and craft


Write clear, engaging, audience-focused content for marketing channels, campaigns, emails, help content, microsites and more.
Translate strategy and insight into words that land - balancing tone, purpose and clarity.


Collaborate and influence


Work alongside designers, product teams and marketers to shape content that enhances experiences.
Partner with others to help frame challenges, question assumptions, and elevate outcomes.


Champion writing quality


Help define and iterate voice and tone principles alongside clear editorial guidelines that are consistent, practical and adaptable.
Advise colleagues on writing best practices, offering guidance and constructive feedback.


Iterate and improve


Use data, research and usability insights to refine copy and content strategies.
Participate in user testing, editorial reviews and content planning sessions.


To thrive in this role you'll need:


To be a writing and content specialist - not a generalist marketer - with 5+ years writing experience spanning UX writing, content design, brand content or editorial work.
A demonstrable for content design, architecture and writing as a vital discipline in how businesses communicate and engage.
Experience writing for different media formats and lengths.
Exceptional command of language, tone and audience-centred writing.
Comfortable switching between product, brand, marketing and internal content.
Experience in iterative processes: testing, feedback cycles and continuous refinement.
Deep familiarity with the intentional, safe use of AI to accelerate content ideation and production without compromising creativity and quality.


Nice to Have:


A knowledge of agile ways of working and a product-led environment.
Familiarity with data-informed content decisions.
Experience writing in tech, health, regulated industries.
Experience mentoring or leading writing workshops.


What You Can Expect from Us


Be the first voice hire in our brand hub, which sits within marketing - helping shape how we write, and how words contribute to the overall user experience.
Collaborate with clinicians, product teams and others on mission driven, meaningful work that is transforming lives for thousands within the UK with ADHD.
Flexible working and a supportive, creative marketing environment that values craft, quality and creativity.


?Our Hiring Process


We aim to make our hiring process as streamlined as possible.


- A Talent call with one of our Talent Specialists


- An Interview with our Hiring Manager


- Offer!


Apply with Confidence


Studies show that men apply for roles when they meet around 60% of the qualifications, whereas women and other marginalised groups often apply only if they meet every requirement. If you believe you're a great fit but don't meet every single requirement, we encourage you to apply!


At Care ADHD, we're committed to building a diverse and inclusive environment. We encourage applications from candidates of all backgrounds, especially those from historically marginalised communities, as we work together to create a more equitable future.


Company Overview


At CARE ADHD, we're revolutionising private healthcare by making ADHD assessments and treatment more affordable and accessible to those who need it. Our client-centred approach, combined with lean methodology and a focus on continuous improvement, drives our commitment to excellence. We embrace an innovative mindset, encouraging rapid learning and adaptation through our 'fail fast' ethos. With ambitious plans to become the largest ADHD service provider outside the NHS within the next five years, we are committed to pushing boundaries and fostering innovation.