Job Description

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YouTube Content Lead - BBC Music

Job Requisition ID: 35220
Job Closing Date: .06/01/2026
Salford, GBR, M50 2HQ
| Salford, GBR, M50 2HQ
JOB DETAILS
JOB BAND: D
CONTRACT TYPE: Fixed-term Contract / Attachment, Full-time till 26 March 2027
DEPARTMENT: Music
LOCATION: Salford - Hybrid
PROPOSED SALARY RANGE: 40,000 - 50,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application - though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.
PURPOSE OF THE ROLE
We're looking for a creative and strategically minded YouTube Content Lead to join our On Demand Music team within BBC Music. This is an exciting opportunity to work with artists, labels and our major events and music tv commissions to craft engaging content and develop strategies that amplify BBC Music's brands and campaigns on the world's biggest video platform.
WHY JOIN THE TEAM
The On Demand Music team sits at the heart of BBC Music, shaping how the BBC adapts to modern audience behaviour, across platforms. Working closely with our radio networks and music TV teams, we create compelling formats that build digital habits and attract new listeners to the BBC.
We lead on commissioning standout podcast brands for BBC Sounds, including Pop Top 10 with Scott and Rylan, Sidetracked with Annie and Nick, The Rise & Fall of series, and Radio 2 Eras, alongside popular playlist-led formats like The Sleeping Forecast and Pace Setter.
Beyond podcasts, we spearhead the digital strategy for major music events across BBC Sounds and iPlayer such as Radio 1's Big Weekend, Glastonbury, Reading and Leeds, and Radio 2 in the Park bringing these iconic moments to life for audiences everywhere.
You'll be part of the team that leads our Events, iPlayer and YouTube strategy, working closely with our Head of On Demand Music and Assistant Commissioner for Events to shape ambitious growth plans for our events coverage, our popular live music archive and a range of new artist fronted YouTube formats.
YOUR KEY RESPONSIBILITIES AND IMPACT:

• Develop content strategies focused on YT product features, in particular live streaming, shows and clips.
• Create and manage an impactful archive plan to exploit BBC Music's content archive to grow clip watch time on YouTube and foster positive relationships with artist teams.
• Work closely with Business Affairs and Artist teams to unlock new YouTube first content offers from the BBC.
• Engage analytics data reporting and audience research to monitor content performance, stay on top of emerging trends and platform updates, providing actionable insights to improve performance and innovate our output.
• Collaborate with brand owners, marketing and social media teams to develop high impact promotional content plans that sit cohesively within multiplatform brand campaign strategies.
• Manage relationships with internal and external stakeholders on editorial and platform strategies, to gain insights, 'buy in' and support from Radio Network stakeholders and YouTube Partners.
• Monitor trends in the music landscape on YouTube globally and explore audience opportunities for new young UK audiences on the platform.
• Oversee the development and delivery of engaging YouTube first music content and across our BBC Music channels, aligning with brand tone, editorial values and ensuring content is compliant for our audiences.

YOUR SKILLS AND EXPERIENCE

• Is a digital creative who is deeply passionate about music audiences, content needs and behaviours with strong editorial knowledge and understanding of music content - particularly on YouTube.
• Has a proven track record of developing high impact digital content campaigns.
• Has experience working with the music industry, artists and record label teams.
• Has an understanding of music rights frameworks, publishing and how these are used across YouTube.
• Is able to interpret data and audience research and translate it into actionable, creative and strategic decisions.
• Is highly organised, self-motivated and comfortable working to tight deadlines in a fast-paced environment.
• Is a strong and confident leader, decision maker, influencer and collaborator.

Disclaimer
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.
For any general queries, please contact:
Redeployment
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.
Information at a Glance
This is your BBC
At the BBC you can create and innovate in an inclusive environment while contributing to some of the world's best loved content, and the BBC's mission to inform, educate and entertain.
Life at BBC
Here you will benefit from:

• Fair pay and flexible benefits including a competitive salary package, a flexible 35-hour working week, 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care and gym.
• Excellent career and professional development.
• Support in your working life, including flexible working which you can discuss with us at any point during the application, selection or offer.
• A values-based organisation where the way we do things is important as what we do.

Benefits may vary if you are joining on an FTC basis or on an orchestra conditions contract.
Learn more about life at the BBC and our values in our candidate pack.
You belong
We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential.
We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.
We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.
Find out more about diversity, inclusion and belonging in our strategy below.
Disability confident
We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we'd be happy to discuss:
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BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: 01420028, registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.
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Skills Required