Abm/outbound Campaign Manager

Banbury, ENG, GB, United Kingdom

Job Description

About Us:

We're S4labour, the go-to software for hospitality brands looking to level up their labour management. We help businesses run smoother, smarter, and more profitably with our cutting-edge platform. Whether it's a bustling pub chain or a family favourite feastery, we're all about making sure they've got the right people in the right place at the right time, easily.

Job Summary:

As our ABM/Outbound Campaign Manager, you'll be the driving force behind high-impact, highly targeted marketing campaigns that fuel our pipeline and put S4labour in front of the right people at the right time. This role is all about making meaningful connections with decision-makers in hospitality and - turning insight into action, and campaigns into conversions. You'll collaborate across departments, blending creativity with commercial thinking to design and deliver campaigns that resonate, engage, and perform. If you're ready to make noise in a crowded market and back it up with data, this is your stage.

Location:

This role is hybrid, so you'll have the flexibility to work both from home and our Banbury office and, of course, in the field. However, during your induction phase you'll need to be in the office more often to soak up all the knowledge and get fully onboarded.

Core Responsibilities

Plan, build, and execute outbound multi-channel marketing campaigns to generate leads and support sales objectives

Align and inform campaign calendars and coordinate messaging across email, paid, organic, social, and for events with the value proposition, ICP/TAM and overall marketing plan

Work with Sales to develop and execute sector-specific outbound and ABM campaigns

Track, measure, and report on campaign performance, continuously improving ROI

Collaborate with content and design teams to brief in assets and ensure timely delivery

Support CRM/sales tech stack and automation workflows for lead nurture and scoring.

Oversee event and webinar logistics as part of campaign execution

Maintain tight alignment with sales around campaign follow-up and feedback loops

Monitor competitor campaigns and industry trends to inform messaging and targeting

Experience Required

2-4 years in a B2B campaign marketing role, ideally in SaaS or tech

Experience executing campaigns targeting hospitality operators or multi-site businesses is a nice to have.

Strong project management skills - able to handle multiple campaigns and deadlines

Proficient with marketing automation, sales tech and CRM tools - ideal; Salesforce, LinkedIn Sales Navigator, contact data aggregators - nice to have; Force24, Gong

Comfortable working closely with sales teams in a fast-paced environment

Data-driven mindset with a focus on measurable outcomes

Key Attributes

Highly organised and detail-focused

Commercially aware - understands the link between marketing activity and pipeline

Strong communicator and collaborator across teams

Proactive, adaptable, and thrives on making things happen

Creative and strategic thinker.

Customer-minded with an instinct for relevance and timing

Job Type: Full-time

Pay: From 60,000.00 per year

Benefits:

Casual dress Company events Company pension Free parking Life insurance On-site parking Private medical insurance Referral programme
Schedule:

Monday to Friday
Work Location: Hybrid remote in Banbury OX16 2SP

Reference ID: CMMay 2025

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Job Detail

  • Job Id
    JD3087533
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Banbury, ENG, GB, United Kingdom
  • Education
    Not mentioned