Job Description

Closing date

27/05/2025

(This is a hybrid role, and it requires travel to our Cardiff office at least twice a week)
We are looking for an enthusiastic CRM Campaign Manager for a 12-month maternity cover. This role is ideal for a CRM professional eager to identify audiences and meet customer needs through targeted campaigns. The successful candidate will develop and execute eCRM campaigns to boost sales, increase product per customer, and win back former customers


Key Responsibilities:


Workstream Ownership: Take ownership of product promotional campaigns, focusing on converting leads, increasing products per customer, and reengaging lapsed customers. Development and Implementation of eCRM Campaigns: Manage all stages of the campaign process, including audience identification, workflow creation, copy and creative development, quality assurance, and regulatory sign-off. Identify New Opportunities: Develop campaigns to support the delivery of business objectives and create testing and continuous improvement plans to ensure best-in-class results. Annual Sales Targets: Feed into the creation of annual sales targets for the channel, forecast sales against target, and drive performance. Report at product and campaign levels, and proactively make recommendations to improve performance. Stakeholder Management: Collaborate with internal stakeholders (such as product managers, compliance, MI) to plan and deliver marketing campaigns against agreed deadlines. Present results and findings, producing presentations and reports in a digestible format for the target audience. Data Management: Support segmentation and propensity projects to ensure campaigns are targeted at relevant audiences. Ensure GDPR and regulatory requirements are adhered to. People Management: Support team prioritization and workload management. Train, coach, and mentor junior team members. Ensure all team members have PDPs, regular 121s, and appraisals. Agile and Workload Management: Manage tasks and projects efficiently using Agile methodologies. Problem-Solving and Innovation: Find new ways to reduce resource usage and increase team productivity.

Specific Skills Required:


Project Management: Ability to manage multiple campaigns simultaneously and ensure timely delivery. Data Analysis: Proficiency in analysing campaign data to identify trends and make data-driven decisions. Campaign Development: Experience in developing engaging and effective campaign strategies Technical Skills: Familiarity with CRM systems and email marketing platforms. Problem-Solving: Strong problem-solving skills to address campaign challenges and optimize performance. Leadership: Ability to lead and manage a team, providing guidance and support to direct reports. Communication: Excellent written and verbal communication skills to effectively convey campaign strategies and results to stakeholders. Attention to Detail: High level of attention to detail to ensure accuracy and compliance in campaign execution.

Please note - we may close this vacancy early if we receive lots of applications or business priorities change.


Admiral: Where You Can


We take pride in being a diverse and inclusive business. It's a place where you can Be You, and show up as you are. We're committed to fostering a people-first culture where everyone is accepted, supported, and empowered to be brilliant. You can, Grow And Progress at a pace and direction that suits you, Make A Difference for our customers and each other, and Share in Our Future with all colleagues eligible for up to 3,600 of free shares each year after one year of service.


Everyone receives 33 days holiday (including bank holidays) when they join us, increasing the longer you stay with us, up to a maximum of 38 days (including bank holidays). You also have the option to buy or sell up to an additional five days of annual leave.


We're proud of our people-first culture. In fact, we've been recognised as a Great Place to Work for Women, a Great Place to Work for Wellbeing, and an overall Great Place to Work for over 25 years! We're fully committed to making sure your progression is not slowed or halted by barriers related to race, gender, age, sexuality or any of the protected characteristics.


Our fantastic benefits make sure our colleagues have a great work-life balance; You can view some of our other key benefits here.


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