Job Description

Acquisition Marketing Manager

Salary: Up to 48,000 dependent on skills and experience

Permanent

Hybrid working (office based in Birmingham)

Closing Date: 04/12/2025

As a proud mutual since 1841, Wesleyan is committed to creating brighter financial futures for our customers and members. We specialise in providing financial services to some of the nation's most trusted professions: GPs, hospital doctors, dentists, and teachers.



To find out more about what we do, visit our website: https://www.wesleyan.co.uk/about





We are proud supporters of the ABI Making Flexible Work campaign which means we are open to discuss flexible working, job shares and part time options.

Your role:

Are you a strategic, data-driven marketer with a passion for turning prospects into loyal customers? We're looking for a Customer Acquisition Marketing Manager to lead our acquisition and engagement efforts, creating campaigns that connect and deliver results.



In this role, you'll take ownership of the entire customer journey, from the first interaction through to long-term loyalty. You'll design and deliver CRM campaigns that capture new data, enrich existing profiles, and nurture prospects into advocates. Working closely with marketing, data, and digital teams, you'll implement innovative CRM strategies that optimise lead generation, improve marketable data capture, and deliver impactful nurture journeys.



This is an exciting opportunity to play a pivotal role in driving growth and shaping the future of our customer acquisition strategy.

What you'll be doing:

Develop and execute campaigns to acquire new customer data and enhance existing records with additional data attributes. Ensure all data collection aligns with GDPR and compliance requirements. Design and implement automated customer journeys that nurture new leads and prospects. Develop strategies to move prospects through the funnel, increasing conversion rates from data capture to first engagement. Continuously test and optimise customer journeys to improve effectiveness. Design and deliver a seamless welcome journey for new customers to improve engagement from the outset. Ensure communications are personalised, relevant, and timely to maximise customer retention. Measure and refine welcome journey performance to drive higher activation rates. Plan and execute multi-channel CRM campaigns across email, SMS, direct mail, and other channels. Work closely with the data team to ensure robust customer segmentation and targeting strategies. Analyse customer insights, engagement trends, and conversion metrics to inform campaign strategies.

We're looking for:

Demonstrable experience in CRM, customer acquisition, or lifecycle marketing. Strong background in campaign management, customer journey design, and automation tools. Experience in financial services, professional services, or regulated industries is a plus. Knowledge of CRM platforms (e.g., Salesforce, HubSpot, Adobe Campaign, or similar).

Benefits:

Annual Performance based Bonus - based on a mixture of company and personal performance 28 days annual leave (plus 1 additional "culture day" & bank holidays) - increases to 30 days with 5 years' service Company pension scheme - matched plus 2% (up to 10%) Free secure underground Birmingham city centre parking (available on weekends for personal use - subject to availability) Cashback and discounts on major brands in retail, leisure, health, and wellbeing Enhanced maternity & paternity pay 2 volunteering days per year


To find out more about some of the great benefits Wesleyan offer, visit our careers page: https://careers.wesleyan.co.uk/applicantPortal/rewards

What to know before applying:

Equal Opportunities:

Wesleyan are an equal opportunities employer. We know the best teams are made up of inclusive groups of diverse people where everyone's contribution counts, and we believe everyone has the right to proudly be themselves. We're building a culture where difference is actively encouraged and simply recruit the best people for the job irrespective of lifestyle, life history and life choices.

Reasonable Adjustments:

We understand that there are a wide range of reasons that you may require reasonable adjustments to the recruitment process- please let us know in your application how we can best support you.

VISA Sponsorship:

We are unable to provide VISA sponsorship, and therefore cannot employ anyone who does not have the legal right to live and work in the UK - within our recruitment process you will be asked to provide evidence of your Right to Work.

Advert Closing:

We typically advertise for two weeks, though we reserve the right to close adverts early if we receive a high volume of applications; we would therefore recommend an early application if you'd like to be considered for our opportunities.

Regulatory Requirements:

Please note this is role is subject to regulatory requirements. As a financial services organisation we are committed to adopting the highest standards and we do this by employing individuals with the appropriate skills, experience and integrity to protect the Wesleyan Group and our customers. Relevant checks and assessments will be carried out during the recruitment process. The nature of the checks will depend on whether the role is subject to the Senior Managers and Certification Regime (SMCR) or the Insurance Distribution Directive Please note a criminal record check and credit check will apply and this role is also subject to ongoing checks in line with the Group SMCR Framework (Fit & Proper Policy).