Job Description

Ealing Independent College - Ealing Broadway

We are seeking to appoint an experienced and highly capable Marketing and Admissions Coordinator. The successful candidate is responsible for leading the development of the agreed marketing and admissions strategy to support the growth targets and objectives for the College. S/he will develop and implement timely, tactical marketing campaigns that generate admissions enquiries, and maintain an efficient admissions process to achieve the College's enrolment targets. The successful candidate's key objectives will be to drive recruitment and retention, enhance student and parent satisfaction, and promote positive word of mouth for the College.

We are seeking a flexible, goal-driven all-rounder with an entrepreneurial spirit, strong work ethic, and a passion for raising awareness of Ealing Independent College within the local community. You will be self-motivated, creative and have a sincere interest in other people. With a strong focus on goals and detail-orientation, this role provides you with a great deal of responsibility and autonomy. If you enjoy working hard and are motivated by seeing the results of your efforts, this position will both challenge and inspire you.

In this role you will report directly to the Principal, with close links to the Bellevue central marketing team. As an integral member of the wider Bellevue marketing team, you will benefit from group wide best practice, training, support and guidance.

Admissions and Data Management

Provide a welcoming and efficient point of contact between parents and the College concerning all aspects of the admissions process Maintain an effective admissions customer journey and process, and ensure that appropriate and timely action is taken to maximise enquiry generation and conversion at every stage of the process Prepare the Head in advance of each parent visit/meeting, and provide regular weekly updates on activities - enquiry levels, conversions Conduct tours of the College with visiting prospective families Handle all incoming enquiries from prospective parents (by phone, website form, walk in and e-mail) in a timely manner, scheduling College visits and meetings with the Principal Conduct follow-up calls to parents who did not choose the College Maintain and develop strong relationships with families by delivering and evolving proactive support strategies, ensuring clear, consistent communication and timely information-sharing from pre-arrival through to completion of studies Maintain the College's iSams database and ensure accurate data input for all stages of the process, reflecting the current status of students, and ensuring that the UPN number has been obtained from the previous College Ensure weekly and monthly KPI reporting and monitoring is in place at the College, and participate in weekly discussions with the Principal and Bellevue Group Marketing Contribute to formal returns on pupil numbers and pupil data, as required, by external agencies such as ISA/DFE Deliver and develop pro-active support, ensuring effective communication and information provision for all families; from pre-arrival through to completion of studies Undertake any duties as required by the Principal or Governance

Marketing and Communication

Work with thePrincipal and leadership team to design an annual marketing strategy and budget based on market research and performance review to support pupil recruitment and retention Develop and implement on a term by term marketing action plan for the College Conduct regular competitor research and analysis to benchmark the College against local competitors Ensure a strong value proposition and brand differentiation is in place, with a clear communication mix and PR strategy Manage the College brand guidelines, assets and tone of voice, ensuring they are used appropriately by all members of the College community Ensure group wide research and insights processes are in place for the College through annual surveys and focus groups, to identify issues and support parent, pupil and staff satisfaction Manage and maintain the College's online presence, such as website, social media, listings, with support from Bellevue marketing as necessary Develop and manage content for the College's communication channels, such as newsletters, website and social media Plan, promote and execute College events such as open days, induction events, College tours and parent events Manage College photography and videography, ensuring that the College's image bank is up to date and effectively communicates the College's value proposition Draft, collate and edit copy for marketing materials including prospectus, parent handbooks, flyers and adverts Liaise with printers, designers and suppliers for marketing collateral and digital requirements

Qualifications

Relevant qualification and/or relevant experience

Experience and Skills

Previous experience working in a marketing, PR or communications role and/or working in an educational setting Excellent communication skills with fluency in English Ability to liaise effectively with a wide range of families and outside agencies as well as internal staff at all levels Excellent interpersonal and team working skills Demonstrates initiative and a strong sense of responsibility, holding both yourself and the College accountable for delivering high standards of performance Excellent administrative and organisational skills including the ability to prioritise own workload IT literate Working knowledge of using online content management systems

Attributes

Commitment to the provision of a quality service to pupils and a high level of customer care A sensitive and responsive approach to pupil and parent needs Organised and able to keep on top of many details and prioritise effectively Creative with excellent writing, editing and proof-reading skills Extremely sales-minded, energetic and positive Good cultural awareness Pro-active, forward thinking and possess and exercise sound judgement

Remuneration

34,000 - 38,000 DOE
Due to the volume of applications, only shortlisted candidates will be contacted. If you do not hear from us within 7 days, please assume your application has not been successful on this occasion

Job Type: Full-time

Pay: 34,000.00-38,000.00 per year

Benefits:

Company pension Employee discount
Experience:

Marketing: 3 years (preferred)
Work authorisation:

United Kingdom (required)
Work Location: In person

Reference ID: EAL