Job Description

Analytics & Data Science Lead

Role Description:

It is the lead role in the company for analytics and results reporting technology solutions - from both consultative and implementation perspectives.

The role will contribute to the growth of our analytics, reporting and digital marketing offering by supporting sales opportunities.

Analytics Consultancy, Implementation and Troubleshooting - typically 3 days per week

Configure analytics and goal / conversion / ecommerce / KPI / business metric tracking ?Creation of custom tracking code for addition of client solutions, in particular using custom and triggers in Google Tag Manger - this requires JavaScript skills or an equivalent technical experience. Consult on, and apply, advanced paid tracking solutions using Google based and other solution using social media platform based tracking solutions. Troubleshooting analytics challenges for clients including overlap with client's digital team and associated technology partners Develop and productise analytics and reporting offerings, including the establishing of analytics and standards in a consistent way were possible Implementation and troubleshooting overlap with chosen partners for digital marketing 3rd party solutions e.g. consent management (currently OneTrust), call tracking (currently Infinity), tracking ?website visits (currently Hotjar) Evolve and pilot the client consultancy and implementation of 'Big Data / Single Customer View business M.I. and A.I solutions
Sales and Content Marketing Support for Engagement Marketing and Analytics - typically 1 day per week (non billable)

Reactive and proactive sales support and consultancy to grow analytics offering including areas of overlap with the Experience Platform stack Ad hoc support for results reviews, conversion analysis, client surveys, quantitative research being the identification of key actionable opportunities and challenges for clients and prospects - for conversion or other known KPIs Productising company analytics and reporting offering - including level based options for Google approaches but also non Google analytics, reporting and CDP (Customer ata Platforms Creation of occasional blog posts and marketing materials from a specialist perspective Microsoft / Azure data stack solutions including Databricks Chatbot and chatbot to chat hybrid solution - applicable website, voice, messenger formats and drawing data warehouse and 'trained' chat and information logic Datalake development including use for AI, Actionable Data with Martech Stack, and single customer business
As well as competitive rates of pay, we offer:

Full training given to progress in this role Flexi-time and hybrid working options Health Care Scheme with gym membership discounts ension Scheme 25 days holiday, plus bank holidays Invitation to join our annual summer team day and Christmas party plus a range of social events throughout the year In office fruit, drinks and snack always available Bournemouth based office within THIS Workspace https://www.thiswork.space/ which is 5 mins from the amazing beaches
Job Types: Full-time, Permanent

Pay: Up to 50,000.00 per year

Benefits:

Company pension Flexitime Health & wellbeing programme Referral programme Work from home
Work Location: Hybrid remote in Bournemouth BH1 1BZ