Job Description

Hours


Full Time


Location


Leeds


Department


Analytics


Salary


TBC depending on experience

Hours:

Full time - 35 hours

Location:

Leeds

Salary: TBC depending on experience

The Role



The Analytics Consultant will be responsible for providing high-quality analytics solutions to our clients, with a focus on the implementation and optimization of tracking technologies.



This role involves a combination of technical expertise, problem-solving, and client communication, ensuring the accurate and effective collection of data to inform marketing strategies.



The ideal candidate will possess a strong passion for digital analytics, with a particular emphasis on Google Analytics 4 (GA4), Google Tag Manager (GTM), and marketing pixel implementation.



Responsibilities


Client Management + Serve as a primary point of contact for retainer and project Clients regarding their tracking and data-related needs, building and maintaining strong, long-term relationships
+ Collaborate with clients to understand their business objectives and translate them into clear, actionable tracking and measurement plans
+ Present tracking solutions, findings, and recommendations to clients in a clear and concise manner, ensuring client understanding and confidence
+ Manage client expectations, project timelines, and deliverables effectively
Analytics Implementation & Execution + Lead the implementation and configuration of Google Analytics 4 (GA4), Google Tag Manager (GTM), and various marketing pixels (Facebook, LinkedIn, etc.)
+ Ensure data accuracy and reliability through rigorous testing, validation, and quality assurance processes
+ Design and implement comprehensive measurement plans to track key performance indicators (KPIs) across all digital marketing channels (SEO, PPC, Social Media, etc.)
+ Proactively identify and resolve complex tracking issues, providing effective and timely solutions.
Data Analysis & Reporting + Extract and analyse data from GA4 and other sources to identify trends and insights related to tracking implementation, data quality, and user behaviour
+ Contribute to the development and automation of reports and dashboards using tools such as Looker Studio to monitor client performance and track the effectiveness of tracking configurations
+ Provide data-driven recommendations to optimize tracking setups, enhance data collection strategies, and improve the overall quality of analytics insights
Strategic Contribution: + Contribute to the development of innovative tracking methodologies, tools, and best practices
+ Identify opportunities to leverage data and technology to improve the efficiency and effectiveness of the agency's tracking processes

Maintain a strong understanding of the latest tracking trends, technologies, and best practices, and+ knowledge with the team

Qualifications


Education: + Bachelor's degree in a relevant field (e.g., Marketing, Statistics, Economics, Business, Mathematics, Computer Science)
Experience: + 2+ years of experience in a digital analytics role, preferably within a marketing agency
+ Stronger candidates will have 5+ years of experience in a client-facing digital analytics role, with a proven track record of delivering successful outcomes
Technical Skills: + Expert-level knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM), including advanced configuration and troubleshooting
+ Proven ability to implement and troubleshoot various marketing pixels (e.g. Facebook, LinkedIn)
+ Strong proficiency in JavaScript, HTML, and other web technologies relevant to tracking implementation (e.g., dataLayer, DOM manipulation)
+ Familiarity with data manipulation and analysis using spreadsheet software (e.g., Google Sheets, Excel)
+ SQL skills for data extraction, manipulation, and analysis (for debugging and validation purposes)
+ Comprehensive understanding of data privacy regulations (GDPR) and best practices for ethical data collection and usage (e.g. Google Consent Mode)
Soft Skills + Strong analytical and problem-solving skills, with a focus on identifying the root cause of technical issues.
+ Excellent written and verbal communication skills, with the ability to explain complex technical concepts clearly and concisely to both technical and non-technical audiences.
+ Ability to work independently and collaboratively within a team, contributing to a positive and productive work environment.
+ Exceptional attention to detail and a commitment to ensuring data accuracy and reliability.
+ Client-focused approach with a dedication to providing high-quality service and building trust.
+ Ability to manage multiple projects and priorities effectively in a fast-paced environment.