Job Description

Location:

Covering the Central Belt and West of Scotland (travel across multiple shops required)

Contract:

Full-time, Permanent

Salary:

Circa 41,000 + Car Allowance + Benefits

About Us

Bayne's the Family Bakers has been proudly serving our communities for over 70 years. With more than 70 shops across Fife, Dundee, Edinburgh, Glasgow, and the central belt of Scotland, we are committed to delivering high-quality bakery products, exceptional customer service, and a family culture that values our colleagues and customers alike.


As we continue to grow, we are looking for an experienced Area Manager to join our retail leadership team and take responsibility for the performance and development of a group of our shops.

The Role

The Area Manager is a pivotal role within Bayne's, responsible for leading and managing multiple retail shops within a designated area. You will provide strong, visible leadership to Shop Managers and their teams, ensuring that every shop delivers operational excellence, outstanding customer experiences, and achieves key business performance targets.


This is a hands-on role requiring energy, resilience, and the ability to inspire teams to deliver results while living our values.

Key Responsibilities

Retail Operations

Collaborate with support functions (Bakery, Engineering, HR, Technical, Office) to ensure smooth day-to-day operations. Lead Shop Managers in maintaining high shopkeeping standards, implementing product launches, and managing price changes effectively. Monitor and analyse shop KPIs, driving improvements in sales growth, waste reduction, stock control, labour productivity, and colleague engagement. Conduct legal compliance and brand standards audits, ensuring corrective actions are taken.

People Management

Coach and support Shop Managers to build high-performing, customer-focused teams. Take responsibility for recruitment, training, performance management, and absence management within your area. Partner with Retail Trainers to ensure managers are fully competent in key operational tasks (e.g., stock control, cash handling, ordering systems). Drive talent development, succession planning, and structured onboarding for new Shop Managers. Lead quarterly business briefings with Shop Managers, ensuring clarity of direction and accountability.

Customer Service & Culture

Lead by example, embedding Bayne's values in everything you do. Create a positive and engaging culture within shop teams, where colleagues are motivated, supported, and developed. Ensure consistent delivery of excellent customer service, resolving escalated queries and complaints effectively.

Continuous Improvement & Compliance

Identify and implement opportunities to improve sales, service standards, and cost-effectiveness. Ensure full compliance with health, safety, and food hygiene legislation, promoting a culture of safety and accountability. Encourage colleagues to share ideas that support innovation and continuous improvement.

What We're Looking For

Essential

Proven experience in retail management, ideally within a fast-paced, customer-focused environment. Strong leadership skills with the ability to inspire, coach, and develop teams. A pragmatic and results-driven problem-solver. Excellent organisational and planning abilities, with strong attention to detail. Strong communication skills, both written and verbal. Previous experience in multi-site management. - do you want this essential Proficiency in using IT systems and business reporting tools. Experience of working with KPIs and delivering against performance targets. Track record of developing staff through training and coaching. A valid, clean driving license and flexibility to travel. Good level of education (minimum Grade C in Maths & English or SVQ Level 6 equivalent).

Desirable

Background in food production or retail. Advanced Food Hygiene Certificate. IOSH Managing Safely qualification.

What We Offer

12 week training programme Bonus related to your sales figures Contributory pension scheme 30 days paid holiday entitlement Retail Trust Employee Assistant Programme Group life assurance - after a qualifying period Opportunities for career development and progression. A family-run culture where your contribution is truly valued. Colleague meal allowance and up to 50% discount on products.

If you're a proven retail leader who thrives on developing people, driving performance, and delivering results, we'd love to hear from you.