Job Description

Location:

Hybrid / West Yorkshire

Agency:

Think B2B (formerly PHD Marketing)

About Think B2B

Think B2B is an established and fast-growing international marketing agency focused exclusively on business-to-business. With decades of sector experience, we work across a range of industries including print, packaging, life sciences, manufacturing, nutrition, personal care and MedTech.

We combine strategy, insight, content and creative to deliver high-impact, integrated marketing campaigns. From our bases in Yorkshire and North Wales, we support UK and global clients who trust us to deliver outstanding service, smart thinking, and measurable results.

We're now looking for a confident, capable

Senior Account Manager / Copywriter

to join our team and lead on high-profile client accounts with a particular focus on content and communications. This is a key senior role within our client team and is ideal for someone with proven B2B agency experience who wants to step into a leadership role with room to grow.

About the Role

This is a senior client-facing position, combining account leadership with high-level B2B copywriting. You'll take ownership of a portfolio of clients - leading campaign delivery, developing strategic content, and supporting long-term growth.

You'll work closely with our Account Directors to shape client direction and strategy and will be trusted as the primary point of contact for several key accounts. A sharp mind for content and communications is essential - you'll be writing, reviewing and developing narratives across PR, digital, and multi-channel campaigns.

In this role, you'll also play an active part in mentoring junior team members, contributing to business development, and helping refine client services and processes as we grow.

Key Responsibilities

Account leadership

Manage a portfolio of key client accounts, with day-to-day responsibility for performance, delivery, and reporting.

Build and sustain strong, trusted relationships with senior-level client contacts.

Develop tailored marketing strategies and content plans in line with each client's objectives.

Monitor budgets and retainer performance, ensuring campaigns stay on track and deliver ROI.

Strategic content & copywriting

Write, edit, and oversee high-quality B2B content - including press releases, articles, web copy, case studies, brochures and technical documentation.

Work with subject matter experts to translate complex information into clear, compelling narratives.

Create and oversee content strategies aligned with broader business goals and client needs.

Ensure all content meets high standards of clarity, accuracy, and relevance for each target audience.

Campaign delivery & communications

Lead meetings, updates and reviews with clients and internal stakeholders.

Drive media relations activity, building strong relationships with key trade media.

Oversee the creation of marketing collateral and digital assets in collaboration with creative and digital teams.

Analyse results and report on campaign success, making data-led recommendations for improvement.

Growth & development

Identify opportunities to expand existing accounts through new services and strategic advice.

Support pitch development and proposal writing for new business and upsell opportunities.

Mentor junior colleagues, offering guidance and support across content and account delivery.

Collaborate with internal specialists in SEO, media, and digital marketing to deliver integrated campaigns.

Skills and Experience

Essential:

Minimum 3 years' experience in B2B account management and copywriting

Proven ability to write and edit content across multiple formats and sectors

Strong understanding of client management and campaign delivery

Able to interpret and translate technical or scientific content into engaging copy

Comfortable with direct client contact and presenting at senior level

Excellent time management and organisational skills

Strong understanding of B2B marketing and commercial drivers

Knowledge of media relations and PR best practices

Proficient in Microsoft Office and online tools such as project management platforms

Desirable:

Experience in life sciences, pharma, nutrition, or manufacturing

Bachelor's degree or equivalent

Driving licence

Why Join Think B2B?

We're an ambitious, independent agency with a strong culture of teamwork, creativity and professionalism. We're committed to helping our team grow through hands-on experience, strategic input and meaningful client work.

At Think B2B, you'll benefit from:

A collaborative team culture and supportive leadership

A flexible, hybrid working model

28 days holiday (including Christmas office closure)

Company healthcare scheme

Contributory pension plan

Career development and mentorship from senior leaders

The chance to work with globally recognised B2B brands

What to Expect

Shortlisted candidates will be invited to complete a short written exercise as part of the interview process. This will help us assess your writing approach and give you insight into the type of work you'll be doing in the role.

If you're an experienced B2B marketer and copywriter ready to step up into a senior role with impact, we'd love to hear from you.

Job Type: Full-time

Pay: 25,700.07-43,428.22 per year

Benefits:

Casual dress Company events Company pension Enhanced maternity leave Free parking Life insurance On-site parking Private medical insurance Sick pay Work from home
Schedule:

Monday to Friday
Location:

Wakefield WF4 1AB (preferred)
Work Location: Hybrid remote in Wakefield WF4 1AB

Reference ID: PRAM2025