Job Description

JOB DESCRIPTION

JOB TITLE:

B2B Sales Manager

DEPARTMENT:

Food & Beverage (F&B)

REPORTS TO:

Head of Food & Beverage

LOCATION:

Molineux

HOURS:

37.5

DATE:

September 2025

We are Wolves. Progressive, determined, bright, unified and humble. A pack that is hungry for

success. Wolves is one of the fastest growing professional football clubs in the UK and also boasts

one of the richest histories in the beautiful game.

Formed in 1877, Wolves was a founder member of the Football League and was one of the country's


most successful sides in the fifties and sixties. For two decades the Black Country's most decorated


side won three First Division titles and one of its four FA Cups.


Fast forward 70 years and Wolves are back amongst football's elite, in the Premier League for an


eighth successive season; but now we compete as a sports and entertainment business across


multiple brand verticals. As a challenger club, Wolves dare to be different, which is why creating


world-class propositions in esports, fashion and music are all part of our ambitious plans.


At Wolves, we don't simply look to the future, we seize it.

We are committed to safeguarding and promoting the welfare of children, young people and

adults at risk. We expect all colleagues and volunteers to share this commitment. This means that

the post-holder is required to apply all relevant policies and uphold the Club's commitment to

safeguarding children, young people and adults at risk

_____________________________________________________________

Job purpose

To manage the B2B sales process across the various hospitality products, ensuring that departmental


objectives and KPIs are met. Account management of key hospitality customers ensuring an


excellent experience. Managing a sales team effectively.

_____________________________________________________________

Key responsibilities

Lead the B2B sales process within the F&B team Manage a team of two sales executives within the team Focus on acquisition growth, conversion rates and customer spend levels Support the Head of F&B to achieve the department's objectives & KPIs Proactively identify, target, and secure new B2B clients across a variety of sectors Manage, maintain and strengthen relationships with our current F&B corporate clientele
with high levels of retention
Conduct effective sales meetings and presentations with F&B team, key stakeholders, and
senior executives where necessary
Design and propose tailored proposals and packages that meet client objectives and
maximise revenue opportunities
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V2 September 2025







Work closely with the Marketing Department to optimise digital sales across a multichannel
sales environment
Contribute to the development of the B2B sales strategy in line with the clubs' commercial
objectivesAchieve and exceed personal and team sales targets

_____________________________________________________________

General responsibilities

Compliance with Club policies Compliance with the Club's health and safety procedures Compliance with the Club's safeguarding policies To promote the Club's values of progressive, humble, determined, bright and unified To work consistently to embed equality & diversity into the Club To undertake such other duties as may be reasonably expected To maintain professional conduct at all times

_____________________________________________________________

Key relationships

Internal


Head of F&B - Reporting directly whilst offering and seeking ways of driving the business
forward to ensure optimum sales and profitability
Sales executives - to manage the sales team to deliver the relevant KPIs & objectives Finance - Build strong relationships to ensure a smooth sign off process for inbound invoices Media & Marketing - To ensure all products & services the appropriate level of visibility
externally and to ensure that the trading of various products and services are optimised


through online sales
Head of Ticketing Head of Events - Delivery Head of Ancillary Sales Fan Services Manager Disability Access Officer EDI Lead HR Team Safeguarding Team
External


Club's catering partner (Levy UK) - to ensure that the strategy as set by the partnership is
executed
Act as the main contact point for our B2B clients


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V2 September 2025

PERSON SPECIFICATION

Job Title: B2B Sales Manager

Knowledge: the level and breadth of knowledge to do the job e.g. understanding of a defined system,


method or procedure, legal or regulatory frameworks etc


Essential


Comprehensive knowledge of B2B sales processes Knowledge of current trends and future direction of the hospitality sector Knowledge and understanding of the product on sale, with particular focus on the tiering of product
and profit margins achievable
Desirable


Understanding of hospitality / F&B as it relates to sport
Technical/work-based skills: skills specific to the job e.g. language competence, typing skills, coaching skills


etc


Essential


Negotiation Excel spreadsheets PowerPoint presentations Managerial nous with a keen entrepreneurial spirit Delegation Relationship management Conflict resolution Understanding of CRM in order to inform decision making and optimise sales
General skills and attributes: more general characteristics e.g. flexibility, communication skills, team working


etc


Essential


Promote, adhere to and implement the Club's Equality Policy and to work consistently to embed
equality and diversity within Club.
Strong communication skills Internal and external stakeholder relations Flexibility in working hours Discreet and confidential Cope well under pressure and time constraints Able to work on their own or part of a team
Experience: proven record of experience in a particular field, profession or specialism.





Essential


Held a sales role with a proven track record Experience of account management Experience of managing and developing a team Experience in presenting with an ability to pitch confidently Experience of B2B sales systems and CRM
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V2 September 2025