Job Description

Location
Hybrid: 1-2 days at our Support Centre in Coleshill, Birmingham.
? Brand new role within the team
Why The Works?
? 10th Best Big Company to Work For 2024 - 'Best Companies'
We don't just sell products.
We inspire reading, learning, creativity and play.
The Works. It literally means everything. And whatever your story or background, we're all about unlocking imagination and making creativity accessible to everyone. Whether you're engaging with customers on the frontline or supporting our colleagues behind the scenes, your impact can be profound and far-reaching.
This is more than toys and books and art supplies. This is about inspiring people to read, learn, create and play. So, with the right passion, it all starts with you.
Become a Brand Activation Executive
We're looking for a dynamic and creative Brand Activation Executive to join our Brand Marketing team. This role is pivotal in supporting our mission to drive brand fame, improve consideration, and increase customer engagement through bold, memorable experiences and campaigns.
You'll work closely with the Brand Campaign Manager to bring our brand to life across stores, media, and partnerships - delivering high-impact activations that resonate with customers and communities.
Your Mission

• In-store Events Plan, coordinate, and execute branded in-store activations that drive footfall, customer interaction, and brand engagement.
• Brand Activation Campaigns Support the development and rollout of integrated brand activation campaigns across digital, pr, and experiential platforms.
• Marketing Projects & Initiatives Collaborate with cross-functional teams to deliver marketing initiatives aligned with brand strategy and business goals.
• Partner Activity Manage and activate brand partnerships and supplier activations ensuring alignment with campaign objectives and brand values.
• Local Marketing Lead brand activation planning for new store openings and shopping centres, including launch events, local marketing, and promotional support.
• PR Support Assist with PR initiatives, including media outreach, press materials, and event coordination to amplify brand visibility.

Skills/Behaviours That Will Set You Apart

• Retail experience
• Passion for brand storytelling and customer experience
• Strong project management and organisational skills
• Excellent communication and collaboration abilities
• Experience in retail event planning, campaign execution, or brand partnerships is a plus
• A proactive, hands-on attitude with a creative mindset

Our PERKS really are 'The Works'

• ? 25% Colleague Discount! - Plus, exclusive Double Discount days!
• ? MyWorks - Access exclusive online discounts across hundreds of retailers, holidays, utilities deals, tech and more

• ? Family Friendly Leave - Enjoy some time well spent with enhanced maternity, paternity and adoption pay.
• ? Holiday - 33 days including bank holidays.
• ? Holiday Purchase - Purchase an additional 5 days
• ? Can-Do Academy - Grow your skills and career with instant access to further training and development in areas that interest you.
• ? Stream - Claim early access to 50% of your wages as you earn them - for when 'life' happens!
• ? Share Scheme - Unleash your inner Monopoly mogul and own a piece of The Works!
• ? 24/7 support for you and your family - Through our partnership with the Retail Trust who provide an Employee Assistance Programme and so much more!
• ? Healthcare Cash Plan - To support your everyday healthcare costs
• ? And loads more! - Long Service Awards, pension, life assurance, Cycle to Work and optional charity giving.

Our Purpose
To inspire reading, learning, creativity and play ??
Our Values
We are Crafty ? | Smart with what we've got.
We are Caring ? | Heart in every action.
We are Can-do ?| Energy that gets it done.
We Listen. We Care
Each year, we run an anonymous colleague engagement survey. This is so important for us to hear your feedback and suggestions. We want to know what's going great, and what needs a couple of tweaks to help make The Works the best place you've ever worked! You'll have opportunity to help give us that direction.
Promoting Diversity, Inclusion, and Applying Reasonable Adjustments
At The Works, we are proud to have an inclusive culture where everyone truly feels able to be themselves. Our roles are open to all, including under-represented groups such as ethnic minorities, people with disabilities, carers & members of the LGBTQ+ community (including those who identify as lesbian, gay, bi, trans, non-binary, or use another term).
We are open to discussions around working hours and flexible working. And, where possible, we'll try to support this. If you need reasonable adjustments for an interview you might attend with us, let us know in your application and we'll be happy to help!

Skills Required