Job Description

Date:

15 Jul 2025

Location:

Bracknell, GB

Company:

Honda Motor Europe Ltd


At Honda we embrace inclusion in our various policies, so whilst our contracts state that the hours are as required to fulfil the role with a minimum of 35 hours per week, we offer flexibility for when you work. The regular office hours are 08:00 - 16:00 Monday to Thursday with a half hour lunch break & 08:00 - 13:00 on a Friday. However, we offer flexibility of when you work with our daily flex-time start of between 07:00 and 11:00 providing that there is no business requirement.




Whilst there is no contractual right to work from home, the flexibility we offer is that you can request to work from home 2 days per week, again providing there is no business requirement to attend the office.

Role:

The Brand Department Manager leads Honda Motor Europe's cross-divisional brand function responsible for building, shaping, and activating the Honda Master Brand.



This role plays a significant part in delivering positive change and commercial value for Honda by leveraging one of its most powerful and underutilised assets: its brand.



This is a rare opportunity to help define and activate a unifying brand platform from the ground up. The role demands a blend of strategic insight, creative leadership, and operational delivery with the ability to move from long-term planning to day-to-day coordination across markets, agencies, and stakeholders.



The Brand Department Manager acts as a key connector between Honda's global vision and European implementation, translating ambition into action, and ensuring the brand is consistently, credibly, and customer-relevantly delivered at every touchpoint.

Main Responsibilities:

Translate Honda's master brand strategy into a clear, phased implementation plan across divisions, markets, and channels. Lead and shape workstreams across brand placement, paid media integration, creative development, governance, internal culture, and measurement. Ensure customer-centricity is at the heart of all brand outputs - building relevance and resonance across all touchpoints. Own the sequencing and prioritisation of brand activities to maximise business value and internal momentum. Build core brand delivery infrastructure from scratch, including toolkits, frameworks, and divisional engagement models. Lead the selection, onboarding and direction of agency and delivery partners, ensuring they meet brand, media, and commercial needs. Act as the central connector between brand and business units, aligning divisional plans and priorities with central brand ambition. Interpret the master brand meaningfully for each division and market, balancing consistency with cultural and operational nuance. Define and manage brand KPIs and reporting rhythms, in collaboration with planning and insight teams. Represent the brand team in senior cross-divisional forums and act as escalation point for brand alignment. Line manage the Brand Section Manager and support the development of brand advisors embedded in each division. Support the Head of Department in shaping long-term strategy and championing the role of brand within the wider transformation programme.

Qualifications, skills and experience:

Required

Proven experience in leading brand programmes within complex, matrixed organisations. Strong track record in strategy development and implementation across multiple brand dimensions, especially creative and paid media execution. Experience in working with or within business units to align brand ambition with operational reality. Deep understanding of customer behaviour and how to embed customer-centric thinking into brand activity. Ability to lead multidisciplinary partners and internal stakeholders through influence and vision. Comfortable building new systems, approaches and ways of working from scratch. Strong commercial and organisational awareness, with a focus on measurable impact. Confident presenter and communicator at senior levels.

Desirable

Experience in cross-market or pan-European brand delivery. Background in agency management, sponsorship, or transformation programmes. Familiarity with internal cultural change programmes or employer branding.


Honda is committed to the principle of equal opportunity in the workplace for all employees, temporary workers, contractors, applicants and visitors. Honda also encourages respect for the individual differences and talents of others while making full use of one's own abilities, based on Honda's philosophy of respect for the individual.


At Honda, we value and celebrate diversity and are committed to being a fair, non-discriminatory company that promotes and welcomes the uniqueness and differences of people around the world. We recognise that a diverse workforce allows for different ideas and perspectives, and we encourage everyone to share them. We strive to foster a culture of belonging that is consistent with Honda's core values and lived out in the way we work and respect each other. For us at Honda, diversifying our workforce means increasing its overall strength by providing people with equal opportunities - regardless of personal characteristics or previous careers.


This commitment flows directly from the Honda philosophy and the belief that we are all working towards a common goal. Honda recruits, hires, trains and promotes the most qualified/experienced individuals at all levels without regard to race, origin, religion or belief, gender, sexual orientation, age, disability or any other protected characteristic.

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