Job Description

About the role

We are seeking a strategic and creative market and brand insight professional, with an inherently curious mind, to join the University's Marketing, Brand and Voice Department. As Market and Brand Insight Manager, you will lead on the provision of market insight across the institution to drive evidence-based decision making. You will support the strategic development of the size and shape of the University, creating a deeper understanding of both the applicant and student experience.

This role is pivotal in shaping the future of our brand and market strategies by delivering actionable insights and monitoring performance metrics in support of brand positioning.

You will be instrumental in utilising and interpreting complex data sets, aligning these with sector intelligence, competitor research and primary research. You will lead on a broad and comprehensive research and insights schedule to ensure that the University's operations are aligned to create competitive advantage for the institution to both drive student numbers and deliver a high-quality student experience.

Whilst a standalone post, the role requires a high level of collaboration with a range of teams across the University such as Data and Business Intelligence and academic schools. The ideal candidate will have experience of designing and executing an integrated suite of research activity and delivering the findings clearly and concisely to a variety of stakeholders at all levels of the institution. Previous experience of providing advice to senior stakeholders regarding market insight is desirable, along with an understanding of how to effectively use the findings sector data to inform and advise the institution's most senior teams on current and future activity, markets, and positioning.

Main Responsibilities

Lead the development and embedding of an integrated market insight framework, ensuring alignment with the University Strategy and in support of university recruitment objectives. Provide expert consumer and student survey design, delivery and analysis services across the University, and undertake qualitative market research to gain deeper insight into the student decision-making experience Develop and implement brand monitoring and performance metrics to monitor brand awareness, recall and engagement against competitors. Lead product insight and horizon scanning activity across the University to develop brand positioning and programme portfolio to ensure student number planning is realistic and aligned with institutional recruitment objectives. Analyse external market insight and data with internal data sets to analyse subject performance and identify actionable insights. Provide regular written reports and statistical analysis to senior colleagues across the institution, using complex and multiple data sources, along with recommendations on the basis of evidence. Work collaboratively with stakeholders at all levels within the institution to provide robust research tactics that can be used to inform decision making
Job Types: Full-time, Permanent

Pay: 46,735.00-55,755.00 per year

Benefits:

Company pension Health & wellbeing programme
Schedule:

Monday to Friday
Work Location: Hybrid remote in Stoke-on-Trent ST4 2DE

Reference ID: MBV111-25