Job Description

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Brand is at the heart of our business. We care a lot about how we show up for our customers and how we present ourselves to the world - not just visually, but in what we say and do. As Brand Manager you will develop, manage and implement the expression of Bare Biology across our key channels. Working closely with the Head of Brand + Product, you'll have a particular focus on content and how we engage with our customers. You'll also help internal and external teams to represent the brand creatively and tonally, ensuring brand consistency.
We're looking for someone to join our team who's eager to learn, has bags of energy and enthusiasm and has an 'anything is possible' attitude.
This is a rare opportunity to shape the momentum of one of the most exciting women's health brands in the UK.
YOUR RESPONSIBLITIES
Brand content

• Develop and produce high-quality content that works across all digital platforms for all our audiences - including content for our website, social channels and newsletters.
• Plan, shoot (where appropriate) and edit video content.
• Plan and manage photoshoots in collaboration with the Head of Brand + Product.
• Develop visual assets for our other channels including email, paid ads, website, Amazon, NT community and retail.
• Work with our writer and CRM Manager to optimise monthly newsletter performance.
• Play a key role in creating campaigns and assets for NPD launches.

Social Media

• Create, schedule and publish world-class social content across all our platforms.
• Work with content creators to develop platform-specific, social-first content.
• Monitor and engage with our social media channels - including comments, messages, and mentions - to build and nurture our community.
• Manage our scheduling and analytics platform (Sprout).
• Manage, plan and negotiate campaigns with influencers.
• Develop and maintain relationships with influencers, journalists, nutritionists and other influential people to expand our community.
• Manage our Shopify Affiliates account - add influencers when appropriate and monitor activity.

PR

• Work with our PR agency to collaborate on pitch ideas and to monitor coverage
• Monitor and manage PR results.
• Help to build our Founder's profile.

WHAT SUCCESS LOOKS LIKE

• Enhanced community engagement and growth on social media, demonstrated through measurable increases in reach, engagement and followers.
• Consistent delivery of impactful and engaging creative assets that effectively communicate our brand values and messages across key channels.
• Increased engagement through compelling storytelling and strategic brand initiatives.
• Successful implementation of creative content ideas to improve customer retention and loyalty.
• Effective PR management that delivers increased visibility and positive brand sentiment across relevant media platforms - in particular more editorial content rather than listicle features.

NOTE: Our head office is in Brighton and we meet there, as a team, once a week. You don't have to be Brighton based to be considered for this role.