Job Description

Royal British Legion, Brand Manager
Contract: Permanent role
Location: Hybrid location based between home and Borough, London, with the postholder expected in the office at least two days per week.
Starting salary: 42,452 - 44,452 (inclusive of London weighting)
Closing date for applications: Ongoing
Expected week of interviews: Ongoing
Do you believe in the importance of supporting members of the armed forces, veterans and their families? Would you like to use your brand marketing skills to play a pivotal role in sharing and executing RBL's brand strategy and take responsibility for developing and enhancing the brand's visibility, reputation, and market presence.
This is an exciting opportunity for a highly motivated and driven individual who is passionate bout building and nurturing an iconic brand embedded in national culture. You'll be joining an inclusive, high functioning team that is solutions orientated, supportive, and passionate.
Key responsibilities within the Brand Manager role will include:

• Assist the Head of Brand in implementing an RBL-wide brand strategy across a large and complex organisation
• Work with all RBL departments to continuously develop a clear and compelling brand across all touchpoints and opportunities
• Develop and manage annual brand campaigns ensuring they are integrated across the Marketing department and wider RBL business
• Plan, identify and deliver core research and metrics to ensure tracking and reporting of brand activity and optimal marketing efficiency.
• Manage development of the RBL brand visual and verbal identity to ensure it consistently reflects the organisation's purpose, values, and objectives
• Manage development of brand toolkits, templates, guidelines, and core brand materials and ensure they are utilised correctly across the organisation
• Work with all RBL departments on the development of new products, services, and campaigns to ensure they are on brand
• Manage and ensure development of the Brand Executive
• Manage the day-to-day relationship with the lead creative, media, and research agencies.
• Be responsible for the assigned budget to ensure that expenditures are within the allowable limits

We would love to hear from you if have the following skills and experience:

• Experience of brand identity management and development
• Experience of managing brands for large, complex organisations
• Significant experience in brand design, TOV, creative development and content creation
• Significant experience of planning and running integrated advertising campaigns and advertising agency management
• Strong knowledge of multiple marketing disciplines particularly across media, paid-digital, social and PR and how a brand should be presented through these channels
• Experience of delivering core research and metrics to ensure optimum marketing effectiveness and efficiency
• Significant project management experience as well as line and budget management experience
• Strong negotiation and interpersonal skills with the ability to engage a wide range of stakeholders and audiences including presenting to and influencing at senior level

If you're interested in hearing more about this opportunity, please send your CV to Alice at Charity People in the first instance.
Charity People and actively promotes equality, diversity, and inclusion. We match charity needs with skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we know greater diversity will lead to even greater results for the charities we work with.
We reserve the right to close the vacancy early if we receive a high volume of applications.

Skills Required