Job Description

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Overview

Home. There's no place like it. And there's no feeling like helping people create the joy of feeling truly at home.

At Dunelm, that's what we do.



We're the UK's number one choice for homewares because we make home life lovelier for our customers. And the caring and supportive culture we've created makes this a place you'll feel right at home too.



Dunelm is a leading provider of high-quality window treatment solutions, offering a wide range of products including blinds, shades, shutters, and soft textiles. We are committed to delivering exceptional value and service to our clients across residential, commercial, and hospitality markets. As we continue to grow, we are seeking a dynamic and results-driven Head of Marketing to help us become the go-to destination for custom window solutions in the UK.

Role Summary:

The Head of Marketing will lead the development and execution of the company's marketing strategy across all channels--digital, retail, and B2B.



You'll be the heart and soul behind our brand's story, captivating new customers and propelling our growth to new heights. This role is all about blending big-picture strategy with hands-on campaign magic, and leading with a collaborative spirit.


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What you'll be doing

Key Responsibilities:

Strategy & Leadership

+ Develop and implement a comprehensive marketing strategy aligned with business objectives. + Manage the marketing team, external agencies, and key vendor relationships.
+ Act as the brand guardian, ensuring consistency across all touchpoints.

Retail & Local Marketing

+ Support store traffic and sales through localised campaigns, in-store promotions, and POS materials. + Collaborate with retail teams to align messaging and seasonal promotions.
+ Support B2B team to leverage the 33 B2B stores to connect with local businesses.

Product Marketing & Merchandising

+ Work with buying and merchandising teams to develop go-to-market plans for new products. + Work with B2B teams to develop go-to-market plans for new sectors and target organisations.
+ Define and communicate unique value propositions for product categories, services and value propositions.

Brand & Content

+ Oversee content creation including photography, video, social, blogs, and guides. + Manage PR, influencer collaborations, and community engagement.
+ Lead storytelling that aligns with customer lifestyle aspirations.

Analytics & Reporting

+ Track KPIs including CAC, ROI, CLTV, and engagement metrics. + Present performance reports to leadership and recommend improvements.

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What we'll look for in you

Proven Marketing Experience:

Demonstrated experience in a senior or leadership marketing role.

Omni-Channel Expertise:

Strong background in omni-channel retail and e-commerce marketing.

Media Knowledge:

Solid understanding of paid media, CRM, and content marketing.

Budget and Team Management:

Experience in managing budgets and leading teams effectively.

Data-Driven Approach:

Proficient with analytics tools (e.g., Google Analytics, Meta Ads Manager) and a data-driven mindset.

Communication and Leadership Skills:

Excellent communication and leadership abilities.

Relevant Background:

Experience in home decor, furnishings, or lifestyle products is advantageous. *

Market Experience:

Background in B2B, B2C, and international markets is a plus.