Job Description

Location
London
Tags
Strategy
Creative

Brand Strategy Lead - Central Brand Studio

London / New York / Los Angeles

65,000-80,000 (UK) / $100,000-$120,000 (US)

About the Role

We're looking for a

senior brand strategist or brand strategy director

to join our global brand studio -- Manifest's global division dedicated to brand consultancy and branding. The global brand studio partners with some of the world's most progressive organisations to define, develop, and deliver brands that drive cultural impact. We're the fastest-growing division in the agency and the current Campaign Global Branding Agency of the Year.


This role is perfect for an

established senior strategist ready to step up

, or a brand strategy director who wants to help shape the future of Manifest's global brand consultancy.


You'll lead on brand positioning, architecture, and identity projects that turn ideas into brands that actually live in the world.

What You'll Do

Lead the development of brand strategies across creation, refresh, and transformation projects -- defining positioning, architecture, and articulation.


Partner with the Director of the brand studio and Chief Design Officer to evolve our strategy products, frameworks, and IP.


Translate audience, category, and cultural insight into inspiring brand platforms in collaboration with our Insights Director.


Write sharp creative briefs that guide the design and motion teams to bring strategy to life through culturally fluent visual identities.


Lead on tone of voice, brand narrative, and messaging development.


Act as a senior strategic advisor to clients, helping them navigate business inflection points through brand consultancy.


Partner on growth and new business opportunities, shaping proposals and pitching strategic thinking with confidence.


Mentor and develop the strategy and insight team, building capability and structure as the division grows.


Work closely with local Manifest studios to ensure smooth client transitions from brand consultancy into creative and campaigning strategy.


Integrate AI tools and workflows into your process to improve strategic efficiency and creativity.

Who You Are

A

senior brand strategist or strategy director

with experience in

branding and brand consultancy

(not comms or campaign planning).


Deep understanding of

brand architecture, positioning, and identity systems

.


Insight-led -- able to turn data and research into distinctive, inspiring brand platforms.


Culturally attuned and commercially sharp, equally comfortable in a boardroom or creative review.


An excellent storyteller -- able to translate complexity into clarity.


Experienced in leading client relationships at a business challenge level, not just a communications one.


A strong people leader, capable of mentoring and developing talent.


Collaborative, curious, and comfortable working across markets (UK, US, Nordics, and Australia).


Confident experimenting with AI and emerging technologies to elevate strategy work.


Comfortable working flexibly across time zones -- if based in the UK, you'll typically work later hours for crossover with the US; if based in the US, earlier starts to connect with the UK.

Why Manifest

We build brands that change the world -- brands that play meaningful roles in culture and create measurable positive impact. We're part of a unified global creative agency, which means our brand strategies don't stop at guidelines -- they live in the world through design, campaigns, and content. You'll help shape the next chapter of Manifest's growth and the evolution of one of the most exciting, progressive brand consultancies in the industry.

What We Offer

Salary:

65,000-80,000 (UK) / $100,000-$120,000 (US)


Unlimited holiday and wellness benefits


100% health insurance coverage (Vitality in the UK)


Competitive parental leave policy


New business bonuses


Annual profit share based on Group-wide performance


Monthly wellness budget via Juno


Personal training budget and career development plan


Ticket to our annual Manifestival (Barcelona, Madrid, Budapest, Brighton, Athens...)


Hybrid working and global flexibility

Ready to work at Campaign's Global Branding Agency of The Year?

Apply now with CV, Folio and Cover Letter Iwouldliketowork@manifest.group
Please reference the job title (Brand Strategy Lead) in the subject line