At The Saddle Bank, we do more than sell saddles -- we help riders find the perfect partner for their equestrian journey. Our dedication to quality, customer care, and exceptional service has made us a trusted name for horse lovers across the globe.
About the Role
The Business Development Account Manager is responsible for growing and managing The Saddle Bank's B2B partnerships including saddle fitters, retail partners and wholesale clients. This role focuses on acquiring new partners, nurturing existing accounts and maximising sales performance across the UK and USA through strong relationship management and commercial focus.
This person will support partnership sales under our UK and USA distribution agreements and will be responsible for ensuring commercial consistency, excellent service and proactive engagement with all B2B customers. The Business Development Account Manager will act as the primary point of contact for partners and will resolve any issues or complaints quickly and professionally.
The role requires both domestic and international travel. The successful candidate may be required to travel within the UK to visit existing partners and recruit new ones and may also travel to the USA to support current partners and prospect new opportunities.
This role reports directly to the General Manager.
The role will come with a bonus and defined commission scheme.
Key Responsibilities
Business Development
Identify and onboard new saddle fitters, retailers and commercial partners
Manage the full onboarding pipeline from outreach to activation
Present product ranges, pricing structures and partnership benefits
Attend industry events, trade shows and partner meetings as required
Expand B2B sales channels across both the UK and USA
Travel within the UK and to the USA to visit partners and secure new opportunities
Account Management
Build strong and long lasting relationships with existing partners
Conduct regular check ins to review account performance and upcoming opportunities
Provide partners with product updates, training and promotional materials
Monitor partner purchasing behaviour and encourage consistent ordering
Ensure partners have complete and accurate product information
Resolve any complaints or issues with B2B customers efficiently and professionally
Partnership Sales and Commercial Support
Support B2B sales growth across UK and USA distribution agreements
Ensure pricing structures and commercial terms are followed accurately
Track partner performance and intervene early if engagement declines
Provide accurate product quotes, availability updates and commercial guidance
Identify upsell and cross sell opportunities within partner accounts
Communication and Coordination
Work closely with the buying team to provide accurate product and stock information
Liaise with marketing to develop partner focused campaigns and promotions
Coordinate with the warehouse team to support partner orders and dispatch deadlines
Communicate partner feedback and suggestions to senior management
Reporting and Insight
Produce reports for the General Manager covering
- partner performance
- B2B sales volumes
- new partner acquisition
- UK and USA distribution activity
- inactive or at risk accounts
- opportunities and commercial risks
Maintain accurate CRM records for all B2B activity
Provide commercial recommendations to support partner and revenue growth
Key Performance Indicators
Number of new partners onboarded each quarter
Retention and satisfaction of existing partners
Growth in monthly B2B revenue
Sales performance across the UK and USA distribution channels
Partner order frequency and value
Conversion rate of new partner leads
Accuracy of CRM records and reporting
Partner feedback and engagement
What Success Looks Like
A consistent pipeline of high quality new partners in both the UK and USA
Strong and profitable relationships with existing accounts
Increased revenue and consistent ordering from B2B partners
Partners feel supported, confident and valued
Clear and consistent communication across all B2B channels
UK and USA distribution agreements are strong and performing well
Sales growth is predictable, scalable and aligned with business goals
Required Skills and Experience
Essential Skills
Excellent verbal communication and interpersonal skills
Strong relationship building and people skills
Sales driven with confidence in achieving targets
Strong problem solving ability with a customer focused mindset
Action taker who works independently and follows through consistently
Confident presenting products to individuals and groups
Clear written communication for emails, quoting and account updates
Organised and proactive with the ability to manage multiple accounts
Comfortable negotiating and managing commercial discussions
Ability to work confidently across UK and USA accounts
Personal Qualities
Friendly, confident and approachable
Driven and ambitious with a strong desire to achieve results
Calm and solutions focused when handling partner issues
Professional and trustworthy in all business interactions
Strong initiative with the willingness to seek out opportunities
Reliable, punctual and consistent in managing workload
Positive attitude with the ability to stay steady under pressure
Curious and eager to learn about products, partners and market needs
Desirable Experience
Experience working with saddle fitters or equestrian retailers beneficial but not essential
Business development or account management background must have
Experience with B2B sales or distribution partnerships
Knowledge of saddles or equestrian products beneficial but not essential
Role Type
Full time
Office based at The Saddle Bank HQ, PE7
Reports to General Manager
Salary dependent upon experience plus OTE
Travel required within the UK and occasionally to the USA
This role will remain open until we find the right candidate. We are committed to hiring the best fit and are not working to a deadline.
To apply, please include your CV and a tailored cover letter.
Your cover letter must include
Why you believe you are a strong fit for this senior Business Development Account Manager position
A clear explanation of your relevant experience particularly in business development or account management
One example of a time you successfully managed or grew a B2B relationship such as a partnership win, an upsell, or resolving an issue for a key account
To confirm you have read this job description in full, please include the word
B2BSADDLES
at the very end of your cover letter.
We take accuracy, attention to detail and communication quality seriously. These are essential for success in this role.
Job Type: Full-time
Pay: 28,000.00-32,000.00 per year
Benefits:
Casual dress
Company pension
Employee discount
Free parking
On-site parking
Ability to commute/relocate:
Peterborough PE7: reliably commute or plan to relocate before starting work (required)
Application question(s):
Are you involved in the equestrian industry in a personal or professional capacity- Please provide an outline below
Work Location: In person
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