Job Description

Job title Business Development Executive


Location Remote UK based, with the opportunity to utilise our Sheffield office


Opportunity Full Time, Permanent


Salary 23,393 base, plus bonus and commission package

About Westfield

Westfield Health is a UK-based provider of health and wellbeing solutions, dedicated to helping individuals, families and businesses live healthier lives. We transform people's mental and physical wellbeing, creating happier, healthier people and more resilient businesses. Whether that's mental health support or gym management, health insurance or remote wellbeing webinars, we tailor solutions to organisations, their goals and their people.



Trusted by more than 9,000 clients across the UK and Europe with a 98% retention rate, we draw on over 100 years' experience and a network of expert partners to help people and businesses be at their healthy, productive best.

About the role

As a New Business Development Executive, you'll play a vital role in driving Westfield Health's growth by generating and qualifying new business leads. This role is all about proactive outreach; using a mix of phone, email and social channels to connect with prospects, understand their needs and spark their interest in our health and wellbeing solutions.



Working within the Marketing Team, you'll be responsible for delivering outbound activity that creates sales opportunities, nurtures relationships and feeds the pipeline with high-quality leads. You'll also collaborate closely with Sales to ensure a smooth handover and support ongoing campaign optimisation.



We are looking for people to join our team who have experience in working in B2B environment and have the confidence to build a natural rapport with people.



We are proud to be a committed member of inclusive employers and we welcome applications from people of all backgrounds and experience levels.



We don't expect you to have experience in everything on this advert, if something interests you, we would really like you to apply!

The closing date for this position is the 12th of August, we reserve the right to close this role earlier if we reach a suitable amount of candidates so, if you are interested, we recommend applying as soon as possible.

Key Responsibilities

Conduct daily outbound activities including phone calls, emails and social media outreach, to identify and engage decision-makers, build interest and qualify leads. Follow-up on inbound leads, and re-engage prospects who have shown interest, with an opportunity-first mindset, using open questions to qualify needs and buying intent. Qualify leads based on agreed criteria, to maximise conversion rates and schedule appointments to connect leads with the right sales team member. Use marketing automation tools and CRM systems to track engagement, qualify leads and ensure database accuracy. Use insights and data to collate email and social media nurture copy, in order to improve engagement from leads. Collaborate with Marketing and Sales to review performance, share feedback and continually refine outreach approaches. Take ownership of your success by tracking performance metrics, reporting on outcomes, and sharing insights to continuously improve outreach and engagement.

Skills and Experience

Strong understanding of the B2B buying process, with experience in lead generation, qualification, and nurturing. A people-person - you'll be able to quickly establish rapport and communicate with a range of professionals while influencing decision makers and combatting objections. Confidence to handle both inbound enquiries and proactive outbound prospecting via the phone, email and social media channels. Comfortable using data and insights to personalise messages and improve response rates, alongside the ability to maintain a brand tone. Strong verbal and written communication skills, with confidence to engage a variety of professionals. High levels of organisation and attention to detail, with resilience to juggle priorities and maintain accuracy. The ability to proactively manage your own time, meet deadlines, and think creatively whilst also having a commercial focus. Keen interest in outbound sales and lead generation, with motivation to meet goals and grow professionally.

The Westfield Way

We are passionate about inspiring and empowering our colleagues to be the best we can be. We believe that our people are our strongest asset and by recruiting people that understand and live by our values; The Westfield Way, we aim to continue to provide an excellent experience for our colleagues and customers. Our commitment to creating a workplace where our colleagues feel connected, heard, developed, recognised and supported has been demonstrated by our achievement of the prestigious Investors in People Gold accreditation!



Our co-created Values reflect the 'way we do things around here'. The Outbound Marketing Executive will be expected to demonstrate these values in all aspects of their role.

We care

We're in it together

We are explorers

We own it

To find out more about what makes up each of our Values, please see our website.

Life at Westfield

Westfield Health offers many benefits to our colleagues as part of your employment package. We believe that by treating our colleagues well, they will enjoy working with us -and happy colleagues makes happy customers; it's a win-win!



Stay fit and well by accessing your personal Health Cash Plan and Private Medical Insurance policies. Be rest assured that you are well looked after and have cover for all your essential healthcare needs.



Take advantage of our all-inclusive internal wellbeing experience. We offer all colleagues free access to our Active Space which includes onsite gym facilities as well as our Wellbeing Room.



Our annual bonus scheme reflects the hard work we all contribute towards. We offer flexible working arrangements to balance your home and work life and, important to know for the future, we offer incremental annual leave and service awards to our colleagues after 5 years' service.



To see more of our benefits, please go to our website.

Are you interested?

Part of the selection process will be a Competency Based Interview. Candidates will be asked for specific examples detailing how they have demonstrated the Skills and Values required for this role.



If you feel that you have the necessary skills and values to carry out this role, please apply by submitting your CV and provide information relevant to the selection criteria stated. This should include examples of how your skills, qualifications and experience meet the requirements of the role along with any other relevant supporting information.

Support with your application

We value inclusivity and want to make sure our application process is open and accessible to all candidates. As a Disability Confident Employer, we're dedicated to providing reasonable adjustments to ensure the recruitment process is as comfortable as possible. If you would like any further information or support, please email recruitment@westfieldhealth.com