Job Description

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About Us

Wind Designs Ltd has been a trusted name in the toys, games, and outdoor play distribution world for over 28 years. We're proud to source, market, and deliver high-quality, licensed products--from Hasbro and Mattel to Moose Toys and Trends UK--throughout the UK and to independent retailers nationwide.


Our mission is to support our trade customers with personalised service, expert product curated selections, fast delivery, and strategic partnership that help them thrive.

Role Overview

As our new

Business Development Manager

, you'll play a pivotal role in driving company growth--identifying new trade opportunities, strengthening existing relationships, and expanding our brand footprint across independent retailers in the UK.

What You'll Be Doing

Prospect & Acquire

Develop and nurture relationships with independent retailers, garden centres, and national chains to grow Wind Designs' market share across core categories--arts & crafts, plush, action figures, outdoor toys, Games, and more.

Portfolio Expansion

Introduce and promote new brands (e.g., Gui Gui launched in July 2025), strategically aligning with retailer needs and product trends.

Strategic Sales Planning

Co-create sales strategies and plans--including pricing proposals, promotional programmes, and trade shows--to maximise category presence.

Cross-Functional Collaboration

Partner closely with marketing, supply chain, and customer service teams to ensure seamless product delivery and retailer satisfaction.

Product & Market Intelligence

Stay ahead of toy and leisure market trends to provide insights on product performance and new retail opportunities.

You're a Great Fit If You Have

A proven track record in

B2B sales/business development

--preferably within toys, leisure, or FMCG sectors. Confidence in approaching and managing

independent retailers and national chains

. Excellent communication and negotiation skills. Analytical mindset--capable of spotting trends and translating them into actionable strategies. Self-driven and goal-oriented, yet collaborative. A UK driver's licence (UK travel required). * Passion for toys, games, and creative play (bonus points!).