Harmony Auto, an automotive dealership partnered with BYD since 2023, specialises in the sale of new energy vehicles. We are committed to providing intelligent and green travel services, contributing to emissions reduction and sustainable development. We also aim to provide customers with high-quality travel experiences that promote harmony between humans and vehicles.
The Role
We are looking for a proactive and creative Digital Marketing Executive to join our team and drive our digital marketing efforts. This role will be key in expanding our online presence across social media channels and our company website, developing engaging content, and supporting livestreaming initiatives and promotional activities. The ideal candidate will be hands-on, detail-oriented, and comfortable working in a dynamic, fast-paced environment. This position requires strong communication skills to effectively collaborate with internal teams and external partners.
Key Responsibilities
Manage and grow Harmony Auto's social media presence (including Facebook, Instagram, TikTok, LinkedIn, etc.) Ensure brand guidelines and tone of voice are consistently applied across all platforms
Maintain, update, and optimise company website content, ensuring consistency, accuracy, and alignment with SEO best practices
Create engaging digital content, including graphics, short videos, and written posts that reflects the BYD brand identity and dealership objectives.
Monitor digital campaign performance using analytics tools and suggest data-driven improvements
Coordinate with internal teams and external stakeholders to develop marketing materials and support local campaigns
Support planning and execution of livestream events, vehicle launches, showroom promotions, and a variety of marketing initiatives
Assist with everyday marketing administration and ad hoc marketing tasks in a timely, organised manner.
Requirements
Bachelor's degree in Digital Marketing, Communications, Media, or a related field
1-2 years of experience in digital marketing, content creation, or a similar role. Fresh graduates with relevant skills or internships are also welcome to apply
Proficiency with social media platforms (including Facebook, Instagram, TikTok, LinkedIn, etc.) and tools (e.g., Canva, Meta Business Suite, etc.)
Familiarity with website CMS platforms (e.g., WordPress) and SEO principles.
Ability to work independently and manage multiple priorities in a dynamic environment.
Previous experience in the automotive sector or a demonstrated interest in new energy vehicles is highly preferred.
Experience with event coordination or livestreaming support is an advantage.
Strong written and verbal communication skills in English.
Fluency in Mandarin Chinese is preferred, but not essential.
Must be eligible to work in the UK (full-time). No visa sponsorship will be offered for this position.
Compensation and Benefits
Highly competitive salary, depending on experience
Performance-based bonus
25 days of annual leave plus bank holidays
Workplace pension
Equal Opportunities Statement Harmony Auto UK is committed to fostering a diverse and inclusive workplace where all individuals are valued and respected. We are an equal opportunity employer and we aim to ensure that all employment decisions are taken without reference to irrelevant or discriminating criteria. We welcome applications from candidates of all backgrounds and experiences, and are dedicated to creating an environment where everyone can thrive and reach their full potential.
Data Privacy Statement Harmony Auto UK collects and processes personal data as part of our recruitment process in line with our data protection obligations. This may include information provided in your CV, application form, interviews, and right to work documentation. Your data will be used solely for recruitment purposes and may be shared with relevant internal teams or background check providers as needed. All personal information will be stored securely and automatically deleted after 12 months unless we are informed otherwise. By applying, you consent to us contacting you regarding your application.
Job Type: Full-time
Pay: Up to 35,000.00 per year
Additional pay:
Bonus scheme
Performance bonus
Benefits:
Company pension
Experience:
Digital marketing: 1 year (preferred)
Language:
Chinese (required)
Work authorisation:
United Kingdom (required)
Work Location: In person
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