Job Description

Campaign Manager - Education

Reporting Line: Heidi Riley (Head of Marketing)

Responsible For: Campaign planning, delivery and reporting

About iAM Compliant

iAM is a brand success story, but more on that later. At iAM Compliant, we don't just help schools stay on top of risk and managing compliance, we make it simple, quick, and stress-free. Our award-winning platform is trusted by schools and MATs across the UK to manage risk, health & safety, estates, training and reporting (oh and about 13 other things too). And here's the thing, we're a standout-brand with a strong pedigree in making innovative, one-of-a-kind software: our competitors can only dream of having a system, and a team, as good as ours.

The Role

We're on the lookout for an experienced Education-focused Campaign Manager who can take the lead on our multi-channel, marketing campaigns into schools and trusts. You'll be responsible for all areas of our campaigns; from planning right through to execution and optimisation. You'll be the link between strategy and execution, turning commercial objectives into on-brand campaigns that build awareness, deliver leads and generate revenue.

This is a hands-on role for someone who is organised, proactive and comfortable managing multiple campaigns at once. If you have education marketing experience and thrive on action, collaboration and creativity you'll fit right in.

Key Responsibilities

Planning

? Develop integrated campaign plans aligned with iAM's commercial priorities

(including compliance, sustainability, estates, and new product launches) and

targeted at our key personas.

? Collaborate with teams across the business to understand market needs, pain

points, positioning, and key messaging.

? Create campaign calendars with timelines, channel mix, and clear CTAs.

Executing

? Manage campaigns end-to-end across email, paid/organic social, PPC, events,

website, and PR.

? Brief and coordinate internal teams (marketing execs, designers, copywriters) and

external agencies. Enable Sales and Customer teams to follow up e?ectively.

? Ensure assets and messaging are consistent, compliant, and on brand.

Reporting

? Work with the Head of Marketing to set campaign KPIs aligned to MQL, pipeline and

revenue targets.

? Monitor performance through Hubspot, adjusting tactics to improve results.

? Work closely with Sales to ensure smooth handover of leads and feedback loops.

? Analyse post-campaign performance and share actionable insights.

Key skills and experience

Proven track record of managing integrated marketing campaigns to schools and trusts in the UK. Bonus points if you've targeted Estates and Facilities teams. Strong organisational skills with the ability to plan, coordinate, and deliver multiple
campaigns simultaneously.

Hands-on experience with marketing automation (HubSpot preferred), paid media, social, and email marketing. Data-driven approach to decision-making; confident using analytics to optimise performance. Excellent communication skills and the ability to work cross-functionally with commercial, product, and creative teams.

What does success look like?

Embracing the iAM brand and culture. Delivering creative and ambitious campaigns on time, on brand, and on budget. Campaign performance is measurable, visible, and tied to pipeline/revenue growth. Stakeholders feel informed, aligned, and supported. Continuous improvement of skills, processes, reporting, and campaign e?ectiveness.

Why Work with Us?

We're building the best platform in the market - and schools love it.

We're not your typical compliance company - and we never want to be.

We're growing fast - and you'll grow with us.

We're remote-first - flexible, collaborative, and built on trust.

We've got a cracking team - smart people who care, share, and get things done.

About the group

iAM is the parent company of iAM Compliant and iAM Learning.

What is iAM Compliant?

www.iamcompliant.com

iAM Compliant is a web-based (SaaS) scalable safety management tool, specifically designed to help you with everyday health and safety compliance, reporting, eLearning and more. You can create regular tasks, assign jobs, produce reports, and even prevent potential issues happening before they occur.

What is iAM Learning?

www.iamlearningcontent.com

We make incredible animated eLearning that's engaging, memorable and is proven to drive behavioural change and get results. With stunning broadcast quality animation, engaging content all wrapped up in a user friendly UX, we o?er the very best eLearning content in the world, and we make learning fun again! iAM Learning provides the training powerhouse for iAM Compliant.

Job Type: Full-time

Pay: From 40,000.00 per year

Benefits:

Company events Company pension Enhanced maternity leave Enhanced paternity leave Paid volunteer time Sick pay Work from home
Work Location: Hybrid remote in Chester CH3 5AN