Job Description

Charity People is delighted to be partnering with the National Literacy Trust as they recruit for a Campaign Manager to join their team to deliver the 2026 National Year of Reading.
About the charity
The National Literacy Trust is a dynamic and impactful charity dedicated to empowering children, young people, and adults from disadvantaged communities with the literacy skills they need to thrive.
Contract: Fixed term until end of January 2027
Salary: 36,000 to 40,000
Location: Hybrid role between home and London office; this role will be contracted to the London office with the majority of work able to be carried out from home
Closing date for applications: Friday 8th August
Interview date: Interviews will be held remotely on Tuesday 26th August
The National Year of Reading 2026 is a national campaign which will address the steep decline in reading amongst children, young people and adults.
A Department for Education initiative, in collaboration with the National Literacy Trust as delivery partner, the National Year of Reading will position reading as a powerful contemporary activity and will aim to engage new audiences in reading and to change the national reading culture for good.
Reading is central to the Government's Plan for Change: it supports success in school, work and in life, boosts wellbeing, brings people together and increases empathy.
This is a hugely exciting time to be part of a stellar team working with partners from across sectors to reignite the nation's love of reading!
Core responsibilities within your role will be to:

• Manage planning and delivery of campaign and communications activity in line with National Year of Reading strategy
• Develop a digital plan to reach target audiences through social media, campaign websites and other online channels
• Develop and deliver a strategy for engagement of high-profile celebrity ambassadors
• Work alongside the National Year of Reading team to manage and brief creative

and communications agencies

• Alongside the media and communications team, develop and manage relationships with media contacts, including acting as the first port of call for

incoming media enquiries, out-of-hours media response and cultivating longer term relationships with journalists, both in the education sector and beyond

• Alongside the media and communications team manage interview requests including fielding and briefing appropriate spokespeople
• Plan, create and write multi-media communications materials, including news stories, social media content, and reports for multi-channels use
• Develop key messages and evidence-based rationale, and test with target audiences
• Ensure consistent, ongoing evaluation of campaign reach and impact, and updates for stakeholder groups.

• Monitor and moderate contributions to National Year of Reading website using the content management system
• Proofread and edit content as required

We would love to hear from you if you have the following skills and experience:

• Significant experience of planning and delivering high-profile and large-scale media and PR activity
• Experience of national campaigning including developing engaging campaign

messaging and using a range of channels to reach target audiences

• Knowledge of effective evaluation of marketing and communications campaigns
• Experience of building partnerships with a range of stakeholders across the public, private and charity sectors
• Expertise in writing for different audiences in different contexts
• Excellent working knowledge of digital platforms

We're particularly interested in receiving applications from candidates who have the following experience, although this is not essential:

• Experience of working in the charity, education, wellbeing or cultural sector

If you're interested in hearing more about this opportunity, please send your CV to Alice Wood at Charity People in the first instance. Alice can be reached at .
Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.

Skills Required