Job Description

Company Description

We are FBC UK, Fox's Burton's Companies! ......And we bake the UK's most incredible biscuits (we might be slightly biased, but we will leave that for you to judge).



FBC UK was a match made in heaven, with two of the top UK biscuits manufacturers (Burton's Biscuits and Fox's Biscuits) coming together to create one unique, integrated company.



We are home to famous iconic brands, including Maryland, Fox's, Jammie Dodger & Rocky, to name just a few. We are proud manufacturing partners to some of the biggest UK retailers and household names. We bake our incredible biscuits at eight bakeries across the UK, located at Isle of Arran, Livingston, Blackpool, Llantarnam, Edinburgh, Kirkham, Batley & Dorset and our HQ in St Albans. Together, we employ circa 4,000 amazing colleagues across all our locations.



We are currently the second biscuit manufacturer in the UK market with a strong ambition of becoming UK Market Leader.



Whilst we know that we have delicious products we also know that that the key ingredient to our success is our people, and the passion we have for our brands. You could be the jammy to our dodger, party ring to our Fox's or the choc-chip to our Maryland?! We knead people with innovative ideas, an entrepreneurial spirit, and the commitment to drive FBC UK to success.



We are committed to building an inclusive workforce that feels empowered to build a fulfilling and successful career. By embracing diversity, equity, and inclusion (DEI) we create a supportive environment for people to thrive and strive to have more positive impact.



We understand that having formal and on-the-job learning opportunities is key to our colleagues' professional and personal growth. We are committed to providing an environment where everyone can learn from each other and grow through a variety of learning experiences.



Our colleagues make our business special. With strong community values, we believe FBC UK is a more prosperous and fun place to work when people feel free to be themselves. We believe in the power of being authentic, entrepreneurial and supporting each other whilst meeting our business goals.

About the Role

We're looking for a Category Insights Manager to join the team here at FBC UK!



This role will report into the Head of Category Insights and stakeholders will include Marketing & Trade Marketing team, Commercial Leadership Team (CLT) and the Executive.



Role objective: To run & curate FBC UK's regular and ad hoc reporting capabilities internally, but also with the Ferrero office in Luxembourg.



We hope to find someone to help us drive the FBC UK business towards being the biggest branded Sweet Biscuit manufacturer in Britain by 2033!

Main Responsibilities

Production of four weekly powerpoint reports: exact reports to be determined but likely to be NIQ reports that are sent to the Strategy & Innovation team (S&I). Writing high quality commentary based on additional analysis around the core reporting. Production of various standalone reports in collaboration with the wider Category Insight team: Market Performance Tracker, R&Os reporting and others. Support the business through the annual 3 year plan (PS3) planning cycle. Develop and deliver insightful, compelling presentations at internal Brand Plan days (typically July & February). Hand off work to Customer Category team for presentation to customers. Helping build, test and embed PowerBI reporting throughout the business. Providing insightful analysis and comment in response to queries from the shareholders, S&I team, UK Exec and CLT on ad hoc issues. Examples include: competitor analysis, brand diagnostics, legislative impacts (HFSS), events (Coronation). Driving use of Category Insight reporting throughout Commercial teams in FBC UK and beyond. Encouraging the independent use of agency analytical tools to supplement these tools where appropriate (NIQ Discover / Kantar MyWorldpanel / Circana Key Account Data) Providing insightful analysis and comment in response to queries from the brand marketers you are aligned with. These responsibilities are TBC but likely to include Chocolate Biscuit Bars ("CBBs" Rocky/Wagon Wheels), Everyday Treats ("EVT" Crunch Creams / Paterson's 300g) and Kids in Home Treats & Minis (Dodgers/Party Rings/Maryland Minis). Being the subject matter expert for agreed product segments above (our brand & competitors). This entails a thorough knowledge of brand performance, product range, shopper/consumer behaviours and a perspective on how FBC UK brands in these segments can be developed. Managing our account with an agency on a day-to-day basis. Likely to be NIQ. Includes raising PO numbers, weekly calls on client service & data quality. Training and supporting Marketing (& others) in the use of Discover. Strategic management of our agency relationships Responsibility for coding inputs the agency being managed AND for "owned" product segments (e.g. CBBs, EVT etc)

Who we are looking for

Mandatory:

Several years of experience in fast moving consumers goods Category Development to at least a Category Manager level IT literacy: a high level of proficiency in Excel and Powerpoint Data literacy & numeracy: Strong analytical capability, Strong time management capability: able to work proactively and independently, able to prioritise and a clear team player Strong interpersonal skills: including presentation, copywriting and facilitation skills.

Nice to have:

Experience working with NIQ Discover, Circana Unify, Kantar MyWorldpanel; and loyalty panels (dunnhumby / Nectar 360 etc) Experience in Power BI desktop Strong influencing skills: leadership, training, change management Understanding the UK market; the company culture and organisation

Diversity Statement

FBC UK is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at FBC UK. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.