Job Description

We are seeking an experienced and strategic Rebranding Lead for up to 30 hours a week (less hours can be considered pro rata) to oversee the planning, development, and implementation of a major charity renaming and rebranding project. This role will ensure the organization's new identity reflects our expanded partnerships, modern purpose, and evolving role across health, care, and public wellbeing in the region.

This is a unique opportunity to lead a transformative project that will shape the charity's profile, presence, and impact for years to come.

Key Responsibilities

Marketing and Fundraising

Develop and implement a marketing strategy aligned with the new brand identity to increase visibility and engagement across the community.

Identify and create marketing assets that support income generation, including fundraising campaigns, donor outreach materials, and sponsorship packages.

Coordinate marketing efforts with launch events and fundraising initiatives to maximize awareness and donor engagement.

Engage with local businesses, community organisations, and corporate sponsors to promote partnership opportunities under the new brand.

Monitor and report on marketing KPIs and fundraising impact linked to the rebranding campaign.

Strategy and Planning

Lead the end-to-end rebranding and renaming process, ensuring alignment with the charity's mission, stakeholders, and regulatory requirements. Develop and manage a detailed project plan, timeline, and milestones for the rename and rebrand process. Work with the CEO and senior management team to ensure strategic alignment.

Stakeholder Engagement

Lead internal and external promotions, engaging staff, volunteers, service users, funders, and key partners including the ICB, WMCA, and Public Health. Coordinate with legal and governance leads to secure all required approvals.

Creative Direction and Brand Development

Manage relationships with branding/design agencies or freelancers to develop new visual identity, brand guidelines, and narrative. Oversee creation of key assets (logo, templates, website updates, signage, etc.). Ensure brand accessibility, inclusivity, and compliance with ethical standards.

Communications and Launch

Develop and deliver an integrated communications plan for internal and external audiences. Manage launch of the new name and brand across all platforms (digital, print, physical assets). Ensure a smooth transition from old to new identity, including stakeholder briefings and media engagement. Set up and Run promotional stalls within social care and health settings across Birmingham and beyond.

Governance and Compliance

Liaise with Companies House, the Charity Commission, HMRC, and other regulatory bodies for legal name change and updated filings. Oversee necessary updates to governing documents, policies, contracts, and funding agreements.

Reporting and Impact

Provide weekly progress reports to the CEO and Head of Development. Monitor and evaluate the effectiveness and reach of the new brand identity post-launch.
Report on and develop an overall services impact report.

Person Specification

Essential Experience & Skills

Proven experience leading a major rebranding project, ideally in the public or charity sector. Strong project management skills with ability to manage multiple stakeholders and deadlines. Experience working with creative agencies and/or brand consultants. Excellent written and verbal communication skills. Confidence in facilitating workshops and stakeholder sessions. Understanding of charity governance, compliance, and communications.

Desirable

Experience with charity name changes and filing processes with regulators (Charity Commission, Companies House). Understanding of integrated care systems and local government partnerships. Background in communications, marketing, brand management or organisational development.

Attributes

Strategic thinker with hands-on delivery skills. Collaborative and diplomatic. Sensitive to change management and organisational culture. Commitment to inclusivity, accessibility, and ethical branding.
Please send CV and Covering Letter to outline how your experience meets the role requirements.

Job Types: Part-time, Fixed term contract
Contract length: 12 months

Pay: 30,000.00 per year

Expected hours: 30 per week

Benefits:

Additional leave Employee discount Flexitime Health & wellbeing programme On-site parking
Work Location: In person