Job Description

About Us:-

We are a growing ecommerce business designing and manufacturing our own innovative products in two key markets. We sell directly to customers via multiple platforms including Amazon, eBay, Shopify, and B&Q. With a lean but dedicated team, we handle everything in-house -- from product development to marketing and fulfillment.

As we scale, we're looking for a hands-on Chief Marketing Officer to lead all marketing and growth activities, bringing expertise across digital and offline channels, and helping us unlock new sales opportunities.

The Role:-

This is a pivotal leadership role combining strategic marketing with business development. You'll quickly learn our brands and product ranges, then drive and execute a comprehensive marketing plan to accelerate growth. Your remit will cover all marketing touchpoints, including digital ads, SEO, social media, influencer partnerships, web design and optimization, PR, and trade/wholesale targeting.

Key Responsibilities:-

Digital Marketing Leadership

Paid Advertising:

Manage and lead a team of freelancers who cover Google Ads, Facebook Ads, TikTok Ads campaign management and optimization

SEO Strategy:

Improve organic visibility and drive qualified traffic

Social Media & Influencers:

Build brand presence and engagement across platforms

Email Marketing:

Develop and execute retention and conversion campaigns

Website & Conversion Optimization

Web Design:

Oversee website improvements and user experience

CRO & Landing Pages:

Create high-converting pages for campaigns

Analytics & Heat Maps:

Use data to optimize conversion funnels

Content Creation:

Blog writing and content marketing strategy

Business Development

Trade Marketing:

Direct targeting of professional tradespeople

B2B Sales:

Develop wholesale and distributor relationships

Market Expansion:

Identify and pursue new market opportunities

Partnership Development:

Build strategic business relationships

Brand & Communications

PR & Media:

Manage press releases and media relationships

Brand Strategy:

Develop and maintain consistent brand messaging

Discovery Marketing:

Research and implement innovative marketing techniques

Competitive Analysis:

Monitor market trends and competitor activity

What We're Looking For:-

Essential Experience

5+ years in ecommerce marketing

with proven track record of driving growth

Multi-platform expertise:

Amazon, eBay, Shopify and other ecommerce channels

Paid advertising proficiency:

Google Ads, Facebook Ads, with demonstrable ROI

SEO and content marketing

experience with measurable results

B2B marketing experience

- trade and wholesale markets preferred

Technical Skills

Analytics platforms:

Google Analytics, Facebook Analytics, platform-specific tools

Design capabilities:

Basic graphic design skills or experience working with designers

CRO tools:

Experience with heat mapping, A/B testing, conversion optimization

Project management:

Ability to manage multiple campaigns and initiatives simultaneously

Personal Qualities

Strategic thinker

who can see the big picture while executing tactically

Results-driven

with focus on ROI and measurable outcomes

Self-motivated

- you'll have significant autonomy to drive initiatives

Excellent communicator

who can present ideas clearly and persuasively

Adaptable

- comfortable working in a fast-paced, growing business environment

What We Offer:-

Professional Growth

Full marketing autonomy

once you've proven your approach

Variety and challenge

- no two days are the same in our growing business

Real impact

- your work directly influences company growth and success

Work Environment

Beautiful North Devon location

with excellent work-life balance

Small, focused team

where everyone's contribution matters

Flexible working options

after initial period

Modern office environment

with all necessary tools and technology

Compensation & Benefits

Competitive salary

45-55K based on experience and proven results

Performance-based bonuses

tied to growth targets

Professional development

budget for courses, conferences, and certifications

Genuine progression opportunities

as the business continues to scale

The Ideal Candidate:-

You're an experienced marketing professional who's successfully grown ecommerce businesses before. You understand both the strategic and tactical sides of marketing, from high-level planning to hands-on campaign execution.

You're comfortable working with technical products in B2B and B2C markets, and you see the potential in our established brands. You want to take ownership of a marketing function and drive real business growth.

Most importantly, you deliver results. You can provide specific examples of campaigns you've run, growth you've achieved, and ROI you've generated.

Job Type: Full-time

Pay: 40,000.00-50,000.00 per year

Benefits:

Casual dress Company pension Free parking On-site parking Store discount
Work Location: In person