China Market Publishing Expert (global Games Into China Market)

London, United Kingdom

Job Description


xe5x9bxa2xe9x98x9fxe4xbbx8bxe7xbbx8dLevel Infinite 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 Infinitexe4xb8xbaxe5x90x88xe4xbdx9cxe5xb7xa5xe4xbdx9cxe5xaexa4xe6x8fx90xe4xbex9bxe4xb8x80xe7xb3xbbxe5x88x97xe6x94xafxe6x8cx81xe5x8fx8axe6x9cx8dxe5x8axa1xefxbcx8cxe5x8axa9xe5x8ax9bxe5x85xb6xe9x87x8axe6x94xbexe4xbaxa7xe5x93x81xe6xbdx9cxe8x83xbdxe3x80x82Level Infinitexe5x8fx91xe8xa1x8cxe4xbaxa7xe5x93x81xe5x8cx85xe6x8bxacxe3x80x8aPUBG MOBILExe3x80x8bxe3x80x81xe3x80x8aGoddess of Victory: NIKKE xe3x80x8bxe3x80x8aHonor of Kingxe3x80x8bxe7xadx89xe7x83xadxe9x97xa8xe6xb8xb8xe6x88x8fxefxbcx8cxe5xb9xb6xe4xb8x8exe5x90x88xe4xbdx9cxe5xb7xa5xe4xbdx9cxe5xaexa4xe8x81x94xe6x89x8bxe6x8exa8xe5x87xbaxe4xbax86xe6x9dxa5xe8x87xaaFatsharkxe7x9ax84xe3x80x8axe6x88x98xe9x94xa440Kxefxbcx9axe6x9ax97xe6xbdxaexe3x80x8bxe3x80x81Funcomxe7x9ax84xe3x80x8axe6xb2x99xe4xb8x98xefxbcx9axe8xa7x89xe9x86x92xe3x80x8bxe3x80x81Inflexion Studiosxe7x9ax84xe3x80x8axe5xa4x9cxe8x8exbaxe3x80x8bxe5x9cxa8xe5x86x85xe5xa4x9axe6xacxbexe4xbaxa7xe5x93x81xe3x80x82xe6x83xb3xe8xbfx9bxe4xb8x80xe6xadxa5xe4xbax86xe8xa7xa3Level Infinitexefxbcx8cxe8xafxb7xe8xaexbfxe9x97xaewww.levelinfinite.comxefxbcx8cxe5xb9xb6xe5x9cxa8Twitterxe3x80x81Facebookxe3x80x81Instagramxe5x92x8cYoutubexe4xb8x8axe5x85xb3xe6xb3xa8xe6x88x91xe4xbbxacxe7x9ax84xe5xaex98xe6x96xb9xe8xb4xa6xe5x8fxb7xe3x80x82xe5xb2x97xe4xbdx8dxe8x81x8cxe8xb4xa3As a senior market expert, you will assist overseas game portfolio studios in developing China G2M strategies, covering market positioning, user insights, localization, channel distribution, marketing, and partner collaboration. With deep expertise in Chinaxe2x80x99s gaming policies, player preferences, and competitive landscape, you will help international teams mitigate risks, enhance localization success, and drive efficient cooperation with local partners.1. G2M Strategy Development

  • Analyze Chinaxe2x80x99s gaming market trends, competitor dynamics, and user behavior for assigned overseas games (primarily PC titles), and develop end-to-end market entry strategies (pricing, launch timeline, channel selection, etc.).
  • Design integrated marketing plans tailored for China (including UA strategies, social media operations, community management, and IP collaborations), oversee execution, and track performance.
  • Provide localization recommendations (e.g., cultural adaptation, policy compliance) to align with Chinese player preferences and regulatory requirements.
2. Partnership Management
  • Engage with local publishers, distributors, ad platforms, KOLs/KOCs, and third-party vendors (e.g., localization services) to establish long-term partnerships.
  • Support portfolio companies in contract negotiations, optimizing pricing, revenue-sharing models, etc.
  • Strictly adhere to Tencentxe2x80x99s internal procurement and risk control policies.
3. Regulatory & Compliance Support
  • Collaborate with internal teams to interpret Chinaxe2x80x99s latest gaming regulations (licensing, content review, minor protection laws), guide compliance adjustments, prepare documentation, and develop contingency plans for potential risks.
xe5xb2x97xe4xbdx8dxe8xa6x81xe6xb1x82
  • Experience: 8+ years in China game market/publishing, with 3+ years focused on launching overseas PC games in China (0-to-1 market entry expertise required).
  • Track Record: Successfully led the China launch of xe2x89xa52 games from global studios
  • Network: In-depth knowledge of Chinaxe2x80x99s key gaming channels, media, influencers, and vendors; ability to fast-track partnerships.
  • Language/Culture: Fluent in English and Mandarin (daily teamwork with domestic and global teams); strong intercultural coordination skills.
  • Education: Bachelorxe2x80x99s degree or higher; global study/work experience preferred.
  • Soft Skills: Resilience, self-motivation, market acuity, and exceptional communication. Passion for gaming (avid gamer preferred).
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

Tencent

Beware of fraud agents! do not pay money to get a job

MNCJobs.co.uk will not be responsible for any payment made to a third-party. All Terms of Use are applicable.


Related Jobs

Job Detail

  • Job Id
    JD3073376
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    London, United Kingdom
  • Education
    Not mentioned