Job Description

Site Name:

UK - London - New Oxford Street

Posted Date:

Jul 8 2025

Are you ready to make a meaningful impact in the fight against HIV? ViiV Healthcare, a global specialist HIV company, is seeking a dynamic and innovative leader to drive commercial strategy and omnichannel deployment across Europe and International markets. At ViiV, we are 100% committed to improving health outcomes for people living with HIV and leaving no one behind. If you're passionate about transforming lives and advancing healthcare, this is your opportunity to lead the charge.

Job Purpose
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As the Commercial Director, Strategy & Omnichannel Deployment, you will play a pivotal role in shaping and executing integrated commercial strategies that drive growth, enhance customer engagement, and optimize performance across the region. Collaborating with cross-functional teams, you will leverage digital innovation and traditional channels to deliver impactful solutions aligned with ViiV Healthcare's mission and business objectives.

Key Responsibilities
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Strategic Leadership

: Develop and deploy comprehensive commercial strategies aligned with ViiV Healthcare's global goals, identifying growth opportunities and ensuring seamless integration across markets.

Omnichannel Excellence

: Design and execute omnichannel initiatives that deliver exceptional customer experiences across digital platforms, field force interactions, and events.

Digital Transformation

: Lead the adoption of innovative digital tools and technologies to enhance commercial capabilities and foster a culture of digital innovation.

Performance Optimization

: Monitor key performance indicators (KPIs) and implement data-driven strategies to continuously improve commercial outcomes.

Stakeholder Collaboration

: Build strong relationships with internal and external stakeholders, including healthcare professionals and industry partners, to drive alignment and strategic impact.

Team Leadership

: Inspire and mentor a high-performing team, fostering a collaborative and innovative work environment while driving accountability and excellence.

Why you?
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Qualifications and Skills:
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We are looking for professionals with these required skills to achieve our goals:

Bachelor's Degree in Business, Marketing, life sciences, med-tech or a related field; MBA or advanced degree preferred. Demonstrated experience in commercial strategy, marketing, or omnichannel deployment, preferably within the pharmaceutical or healthcare industry. Strong understanding of the new region markets, including regulatory environments and market dynamics. Proven track record of developing and executing successful commercial and omnichannel strategies. Excellent analytical, strategic thinking, and problem-solving skills. Strong communication, negotiation, and interpersonal skills. Ability to work effectively in a fast-paced, dynamic environment and manage multiple priorities. Proficiency in digital marketing tools and platforms, data analysis software (e.g., Microsoft Excel, Tableau), and CRM systems.

Closing Date for Applications: Wednesday 22nd July 2025 (COB)

Please take a copy of the , as this will not be available post closure of the advert.


When applying for this role, please use the 'cover letter' of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.

Why Us?

At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 39 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV.


We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.


Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities. Having a truly inclusive culture where we're all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.


ViiV is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

Important notice to Employment businesses/ Agencies

ViiV does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact ViiV's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to ViiV. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and ViiV. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of ViiV. ViiV shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.


Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, ViiV may be required to capture and report expenses ViiV incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure ViiV's compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/