Job Description

We're looking for a confident and creative Marketing Manager to help shape our client's brand through high-quality content, digital campaigns, and media engagement. This role suits someone with professional services experience, strong writing skills, and a proactive, collaborative approach.

• Based in Guildford
• 338,000 340,000 salary (DOE)
• Opportunity to work from home
• 37 hours per week
• 25 days holiday + bank holidays

:

• Write and edit engaging content across formats, legal articles, press releases, website copy, and announcements, ensuring clarity, accuracy, and alignment with the firm's brand and tone.
• Translate complex legal topics into accessible language for LinkedIn, media, and client-facing channels.
• Work with internal teams to plan, review, and develop high-quality content, ensuring consistency with firm messaging and SEO best practices, including AI discoverability.
• Plan, execute, and evaluate integrated marketing and communications campaigns.
• Coordinate with internal stakeholders and external partners to align campaigns with business objectives.
• Manage a content calendar to ensure regular, strategic publishing.
• Oversee the firm's LinkedIn content and engagement, ensuring posts are consistent with brand strategy.
• Create, schedule, and monitor social media content; support fee earners with professional posts and best practices.
• Track analytics to evaluate performance and drive improvements.
• Draft and distribute press releases and monitor media coverage.
• Build and maintain relationships with journalists and editors.
• Identify and leverage media opportunities to raise the firm's profile.
• Liaise with department heads and fee earners to gather updates, approvals, and legal insights for content.
• Foster strong internal relationships to ensure a steady flow of relevant and timely material.
• Monitor and report on content performance, including LinkedIn engagement and press mentions.
• Use data insights to refine content strategies and demonstrate impact.
• Assist the Marketing Director and Managing Partner in delivering brand messaging and visual identity.
• Serve as a key contact for both internal teams and external partners.
• Provide administrative and general marketing support as needed to ensure smooth operations during peak periods or staff absences.

Person Specification:

• Must have a degree in Marketing, Communications, Journalism, English, Law, or similar.
• Proven background in content, marketing, or communications, ideally within legal or professional services.
• Experience with PR, media liaison, and press release drafting.
• Additional training in digital marketing or SEO is a plus.
• Skilled at creating clear, engaging content from complex legal topics.
• Strong grasp of brand voice, tone, and content optimisation for both traditional and AI-driven search.
• Excellent copywriting and editorial skills with attention to tone, grammar, and accuracy.
• Confident across multiple formats and platforms.
• Knowledge of SEO, content analytics, and digital trends.
• Proficient with tools like Google Analytics, LinkedIn, Hootsuite, and generative AI platforms.
• Comfortable managing media relationships, pitching stories, and securing coverage.
• Works well with PR agencies and journalists.
• Organised and proactive, able to manage deadlines, stakeholder input, and approvals.
• Strong collaborator and communicator.
• Detail-focused, professional, adaptable, and committed to quality.
• Keen to support evolving priorities and business goals.

Benefits:

• Annual salary reviews each April
• Bonus scheme (payable annually)
• Pension
• Life assurance
• Interest free ticket loan
• Long service award
• Private medical
• Paid professional memberships
• Health & wellbeing initiatives
• Regular social events

Refer a friend and earn 3100! If you have a friend who is also searching for a new opportunity in the local area, recommend Optima and if we place them (providing they complete their 3-month probation period), you will receive a 3100 retail voucher of your choice!Please note that if you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted.By applying for this vacancy, you accept Optima Recruitment Limited's Privacy and GDPR Policy which can be found on our website and therefore gives us consent to contact you.Optima Recruitment Limited are acting as a recruitment agency in relation to this vacancy and are an equal opportunities employer.

Optima Recruitment