Job Description

Job Title: Communications and Marketing Lead

Salary:

27,000 - 30,000 per annum depending on experience

Hours of work:

37.5 hours per week

Contract type:

Permanent

Reports to:

Director of Business Development

Location:

Hybrid (2 days a week office based in central Bath)

About Bath Mind

Bath Mind are a local and independent mental health charity working across Bath & North East Somerset. While we are affiliated to the national Mind charity, we receive no direct funding from the national charity and work independently to develop our own services that suit local needs.

Established in 1998 by a group of people with lived experience of mental illness, we work tirelessly to provide support, information, advice, and activities for individuals in our community. We are in contact with thousands of individuals annually to support them with a greater understanding of their mental health, focusing both on preventing mental ill health and improving mental well-being.

About the role

This role is central to the charity, leading communications and marketing for both the services we deliver and fundraising. The Communications & Marketing Lead plays a key role in driving Bath Mind's income generation and organisational growth - working closely with both the Business Development team, where this role sits, senior leaders and service staff.

This role is an excellent opportunity for an enthusiastic, self-motivated individual to develop their skills within our dynamic Business Development team.

Overall Responsibilities:

Raise the profile of Bath Mind by enhancing and growing the organisation's digital channels and print resources Champion and communicate the heart and impact of Bath Mind's work Maintain and grow vital relationships such as local press and PR contacts Work with the wider Business Development Team to develop the charity's brand and public relations Lead on managing Bath Mind's brand and supporting the charity to best utilise our brand and tone of voice both internally and externally Comply with Bath Mind's policies and procedures

Specific Responsibilities

Work with the Director of Business Development to implement and update the charity's communications and marketing strategy Manage Bath Mind's social media channels including compelling content creation and community engagement Oversee Bath Mind's website, ensuring accurate service information, functional referral forms, up-to-date blog content, and well-maintained product listings Work with service managers across the charity to share relevant media (case studies, videos, photos) across our digital and print platforms Manage and implement Bath Mind's email newsletters using Mailerlite; segment and maintain email audiences Work with Fundraising and the wider Business Development team to develop campaigns around key awareness events (e.g. Mental Health Awareness Week, World Mental Health Day, Time to Talk Day, Christmas), with a focus on engagement and income generation Lead on press and print communications for the charity Maintain Bath Mind's media library in line with GDPR, ensuring proper storage of media assets and that valid consent is obtained for all photos and case studies Manage and develop relationships with key stakeholders to widen our network and increase engagement Manage Bath Mind's Google Analytics account and related digital marketing tools Conduct SEO reviews and implementation Act as Bath Mind's Connecting Minds champion to connect the charity with the wider Mind federation

Communication Responsibilities:

To adopt a team approach and be a proactive team member To be non-judgemental and empathetic To adhere to the policy of confidentiality and sharing of information To be non-discriminatory To promote positive perceptions of Bath Mind at all times To liaise with users of Bath Mind services as required To maintain positive working relationships with other employees and volunteers of Bath Mind To attend supervision, appraisals and team meetings To attend training and relevant courses for professional development
Benefits

25 day's holiday per year + Public and Bank Holidays(pro rata) with the ability to substitute one or more of the 4 religious bank holidays for alternative dates
Workplace Pension Scheme

Sick pay

Clinical Supervision

Employee Assistance Programme

Eligibility for charity discount via Blue Light Card

Our Inclusive Recruitment Commitment

Bath Mind is dedicated to encouraging equality, diversity, inclusion and equity (EDIE) throughout our entire workforce whereby we represent the diverse communities across B&NES that we serve so that our employees, volunteers, and clients feel respected and heard by Bath Mind.

We passionately believe in

the inherent value of every individual

and strive to create an environment where everyone feels

respected, supported, and included.

We welcome applications from people from all backgrounds irrespective of race, ethnicity, gender, age, disability, sexual orientation, religion, belief, socio-economic background or any other characteristics.

We have active staff and volunteer networks for staff, volunteers, and EDI allies, and encourage new staff to ask questions and join if they are interested. Bath Mind is growing to fulfil our ongoing commitment to inclusion in the workplace. As an organisation that prioritises the mental health and wellbeing of all, we are determined to create meaningful and lasting equitable change across our charity.

If you feel you are a great match for the job, but do not feel you meet all of the criteria we welcome you to submit an application.

For any Equality, Diversity, Inclusion and Equity-related enquiries, please contact edie@bathmind.org.uk

Lived experience

Whilst we welcome lived experience and encourage our staff to look after their wellbeing, we are unable to recruit new employees who have accessed our services within the last 12 months in the best interests of staff and the people we support.

Person Specification

Bath Mind is dedicated to supporting staff to enable them to carry out the role and responsibilities to the best of their ability and we are committed to developing staff with a comprehensive training package.

Essential criteria

Proven experience using content management systems (CMS), ideally WordPress

Experience creating and scheduling social media content

Proficient in email marketing platforms (MailerLite)

Skilled copywriter, able to adapt tone and style for different audiences

Proficient in Canva or similar graphic design tools

Experience writing press releases and building relationships with media contacts

Highly organised and self-motivated, with the ability to manage and prioritise workload effectively

Solid understanding of GDPR and data protection best practices in marketing and communications

The need to be flexible and adaptable

Familiarity with Google Analytics or similar tools for monitoring digital performance

Job Types: Full-time, Permanent

Pay: 27,000.00-30,000.00 per year

Benefits:

Additional leave Bereavement leave Casual dress Company pension Employee discount Enhanced maternity leave Flexitime Health & wellbeing programme Sick pay Work from home
Work Location: Hybrid remote in Bath BA1 1HL