Job Description

The company

Swatch Group is an international group active in the design, manufacture and sale of finished watches, jewelry, watch movements and components.

Swatch Group supplies nearly all components required by its 18 watch brands, and Swatch Group companies supply movements and components to third-party watchmakers in Switzerland and around the world. Please be sure to visit our brands\' websites to learn more about their fantastic products.

Swatch Group is also a key player in the manufacture and sale of electronic systems used in watchmaking and other industries.

OMEGA

A Pioneer in Watchmaking and Beyond

Founded in 1848, OMEGA is a watch brand synonymous with excellence, innovation and precision. The company has constantly been defined by its pioneering spirit, demonstrated by its conquests of the oceans as well as space. Since 1965, the OMEGA Speedmaster has been worn on each of NASA\'s piloted missions including all six moon landings and many of history\'s greatest explorations beyond Earth.

Job description

• Working closely with the Brand Manager and Marketing Manager, implement the brand\'s communication strategy across all media platforms within the local market, delivering tactical plans that will boost sales
• Develop an internal (brand team and retail boutiques) and external (all media platforms) communication strategy, focusing on key messaging, product and partnership events
• Create and deliver a yearly programme of UK PR events successfully driving extensive social and media coverage supporting the brand\'s key messaging
• Working in partnership with the HQ team in Switzerland, ensure clear messaging in line with global messaging and directives creating awareness with both current and new audiences for the brand
• Maintain press clippings folders for archive, updating on a regular basis
• Compilation and presentation of monthly activity reports for the brands teams and relevant HQ reporting
• Bi-annual statistical analysis of all editorial results for review, feedback and to set future objectives
• Identify and facilitate new joint venture and partnership PR opportunities that are relevant for the UK market
• Ensure PR budgets are managed carefully and in line with the brand requirements as well as strengthen relationships for the brand with the key media, with daily communication and regular meetings
• Act as an ambassador for OMEGA attending all necessary external events and ensuring first point of contact for all press enquiries, be proactive and strategic, keeping relevant press/media aware of new developments at all times, looking for new opportunities for OMEGA placements at all times
• Maximise editorial coverage through special stories - feature pieces and profile stories for the brands products, heritage, ambassadors, brand partnerships and events
• Organise press trips, accompany journalists on all UK and international event activations to ensure coverage is maximized in the UK. Create, develop and manage influencer/celebrity endorsement for the brands in the UK on an informal level
• Identify new partnerships for the brand in the local market - including both \'friend of the brand\' partnerships and relevant brand collaborations that continuously introduce the brand to new influential audiences.
• Work closely with influential agents and publicists, strengthening the relationship for the brand with relevant VIPs and influencers
• Supporting sporting events where the brand is involved.

Profile

PROFILE

• Minimum 5 years of working within PR for luxury brands
• Degree level education with superb writing and editing skills
• Exceptional communication and organisational skills
• Demonstrate strength of character, resilience and ability to work well under pressure
• Strong existing relationships with media (print, digital, social) including in luxury
• Good knowledge and experience of driving digital and social media PR
• Proven ability to create and produce high profile luxury events
• Proactive, team player with proven ability to build and maintain strong relationships
• Driven, focused and willing to go the extra mile
• An excellent understanding of the luxury market, with a clear interest and observation of other brand activations in this space
• Ability to travel internationally regularly, including for several weeks at a time for the Olympic Games
• Strong celebrity contacts- proven experience of working with influential agents for VIPs and athletes
• Experience of working on high profile sporting events with relevant industry media contacts an advantage but not essential
• Fluent in English, French an advantage but not essential.

Professional requirements

Languages

Contact

Emily Innes

Job location

E16 2QU London

Company address

The Swatch Group (UK) Limited
Building 1000
2nd Floor East Wing
The Royals Business Park
Dockside Road
GB-London E16 2QU

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