Job Description

Job Title: Content Enablement Systems Manager

Contract Type: Permanent

Location: UK - Edinburgh / Hybrid Working

At abrdn, our purpose is to enable our clients to be better investors.

Clients worldwide trust us to find future-fit investment opportunities to deliver the outcomes they want. Our technology and insight help empower them to make better decisions, while the powerful partnerships we build help to enhance the expertise that we offer. And by enabling clients to invest responsibly, it helps us to build a better world.

About the department

Digital Marketing Solutions sits within the Global Brand and Marketing function and is responsible for delivering cutting-edge marketing technology solutions that support the marketing teams across abrdn\'s Personal, Adviser and Investments vectors. The team is responsible for understanding business needs, defining requirements, and selecting and implementing technology solutions that meet those needs and provide real time insights into client behaviours and trends.

Key responsibilities include supporting the group Web content management, Digital asset management and Customer data platforms, integrating various marketing and data technologies across multiple channels. The team engages with Marketing, IT, and other stakeholders to ensure that all technology solutions are aligned with business goals and objectives.

About the role

The Content Enablement Systems Manager will act as system guardian for abrdn\xe2\x80\x99s Unified Content Management Platform, which comprises of Aprimo and Seismic .

The role holder will work closely with the product owner to support the efficient and effective delivery of content to our clients and sales teams across our business Vectors.

You will work with the product owner to ensure strong adoption of our workflow and enterprise content management capabilities and help develop these in alignment with the needs of the global and cross functional team\xe2\x80\x99s that use them. The role will support governance and digital librarianship through enabling the accurate taxonomy, record keeping, storage and publication of content supporting our compliance and risk requirements.

In addition, the role holder will help develop meaningful data and insight on content to support future prioritisation, content design and a more efficient and valued client experience.

Key Responsibilities

• Act as technical system guardian for the Unified Content Management Platform
• Business analysis and requirements definition to support the product roadmap.
• Support product owner with system configuration, security, reporting and user experience enhancements
• Evaluate, manage, and implement product backlog items / system improvements in line with product owners\xe2\x80\x99 expectations.
• Develop and embed robust processes within system workflow to support marketing risk.
• System oversight & monitoring
• Manage relationships with software vendors, user community and other internal stakeholders.
• Maintain and enhance the content hierarchy and taxonomy across the Unified Content Management Platform. Ensuring all content is categorised, tagged, and stored in a way that supports findability and provides compliant record keeping of financial promotions.
• Provide reporting and analysis that supports improvement in the performance and speed to market of our marketing content.
• Develop and support a programme of Content Champions that will support strong adoption of the Unified Content Management Platform and its capabilities.
• Identify process improvements and team training needs to facilitate delivery.
• Attain and maintain system administration certification for Aprimo and Seismic platforms.

About the Candidate

• Working experience configurating content management platforms (Seismic and/or Aprimo preferred).
• Ability to design and document processes and record requirements to support product roadmap
• Experience working with high volumes of content across markets, channels and media within tight delivery timeframes
• Digitally savvy with a strong understanding of content production and digital media
• Experience of using insight and analysis to drive innovation and optimisation
• Sound organisational and scheduling skills.
• Ability to condense large amount of information into concise and accurate summaries.
• Investment management and financial services knowledge

Our Inclusive Culture

We are committed to exploring the possibilities of working smarter. This means we\xe2\x80\x99d like to hear from you, whatever way you like to work.

We have a long-term commitment to building inclusive workplaces; we value diversity in our workforce and welcome enquiries from everyone. If you need assistance or a reasonable adjustment due to a disability please let us know as part of your application and we will assist. You can find out more about our inclusive culture

We\xe2\x80\x99re committed to providing an inclusive workplace where all forms of difference are valued and which is free from any form of unfair or unlawful treatment. We define diversity in its broadest sense \xe2\x80\x93 this includes but is not limited to our diversity of educational and professional backgrounds, experience, cognitive and neurodiversity, age, gender, gender identity, sexual orientation, disability, religion or belief and ethnicity and geographical provenance. We support a culture that values meritocracy, fairness and transparency and welcomes enquiries from everyone.

If you need assistance or an adjustment due to a disability please let us know as part of your application and we will assist.

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