Job Description

Content Marketing Manager
Worthing, West Sussex - Hybrid
Full time, Permanent
Up to 45,000 per year plus various company benefits
At Bluecrest, we're more than a health assessment provider - we're the health intelligence company. Since our founding in 2012, we've been on a mission to make high-quality, affordable health monitoring accessible to everyone across the UK and Ireland. Serving both individual customers and businesses, we empower people to take control of their wellbeing through early detection and long-term health insights.
Our purpose is simple yet powerful: to give everyone confidence in their health. By 2028, our vision is to be the UK's leading health intelligence company, delivering vital health insights to over a million people every single day.
We're proud to help people live healthier for longer, and we do it by making personal health monitoring easy, affordable, and impactful.
Join us in shaping the future of health intelligence, where your work makes a real difference, every day.
Are you a content leader who thrives on shaping strategy and delivering work that genuinely moves the needle? We're looking for a Content Marketing Manager to drive our brand's voice and visibility across both B2C and B2B audiences. In this role, you'll own the full content lifecycle -- from setting direction to ensuring every piece that leaves the door is polished, purposeful and on?brand.
You'll lead our approach to organic growth across SEO, Generative Engine Optimisation (GEO), Digital PR and organic social, guiding our agencies and a talented team of two Content Executives to deliver high?quality work that supports brand and commercial goals. Working closely with our Growth Marketing Managers, you'll bring campaigns to life through impactful content, emails, newsletters, video and thought leadership. If you're someone who combines big?picture thinking with consistently high?quality execution, this is a chance to shape a growing function with real influence.
What can we offer you in return? *
Balance & Support

• Annual Leave - Starting with 23 days, increasing to 25 after one year, and rising by one day each year up to 28 days (dependant on contracted hours)
• Company Sick Pay Scheme
• Enhanced Family Leave

Learning & Development

• Apprenticeship Scheme
• Career Development Opportunities
• Bluecrest Academy for Aspiring Managers
• Leadership Development Programme
• 24/7 Learning Library - accessible for everyone!

Financial & Lifestyle

• Salary exchange pension
• Employee Charity Sponsorship Scheme
• Retail and Leisure Discounts
• Home Office Allowance
• Sophos @Home Protection
• Employee Assistance Programme

Health & Wellbeing

• Discounted Gym Membership
• Cycle to Work Scheme
• Four Free Health Assessments per year for yourself, family or friends
• 50% Off Additional Health Tests
• Life Insurance

*After qualifying period & subject to terms and conditions and/or eligibility.
What your day to day will look like..

• Content strategy & calendar: define and manage content plans across channels. Collaborate with Growth Marketing Managers to write and optimise content for high-performing campaigns and ensure timely publishing
• Repurpose and align content across B2B and B2C channels: ensure content created for one audience is adapted effectively for the other, maintaining brand consistency, tone of voice, and strategic objectives while maximising efficiency and impact.
• Be the brand guardian: ensure tone of voice, messaging and visuals reflect brand guidelines across all touchpoints.
• Content quality assurance: Review and approve all content before distribution to ensure accuracy and alignment with brand and strategic objectives.
• Lead and develop two direct reports: [Consumer Content Marketing Executive and Corporate Content Marketing Executive] setting clear objectives and fostering growth.
• Drive SEO, GEO & Digital PR: Own strategy for traditional and AI-driven search. Manage agencies to deliver measurable results and align with brand goals.
• Social media strategy: develop and execute organic social media strategy to drive engagement and complement SEO, GEO and Digital PR efforts.
• Monitor and report on content performance: Track and analyse the performance of all content initiatives including SEO, GEO, Digital PR, social media, email, and website content. Provide actionable insights for improvement.
• Manage marketing budgets for SEO, GEO, Digital PR, and content initiatives, ensuring cost efficiency and ROI. Monitor spend against KPIs, approve agency invoices, and provide regular budget performance reports.
• Email & newsletter content: Write, review and optimise weekly retention/acquisition emails and plan monthly B2B and B2C newsletters.
• Video content planning & delivery: Ensure a steady pipeline of video content. Oversee planning, scripting, and production to support campaigns.
• Thought leadership content: Coordinate whitepapers and other assets to position the brand as an industry leader.
• Brand Ambassadors & Partnerships: Build relationships with influencers and partners to amplify reach and authority.
• Awards & associated event management: Manage award programs and associated event participation, including research, timelines, and submissions. Write compelling award entries that showcase brand achievements and oversee event sign-off processes.
• Bluecrest events: Plan and implement a series of Bluecrest hosted events, including roundtables, PR events for journalists and corporate hospitality, Define the theme and content for each event and create appropriate compelling communications.
• Market research: Stay updated on industry trends and competitor activities to inform content strategies.
• Stakeholder management: Work with a range of stakeholders including customers, colleagues, suppliers, marketing agencies and partner organisations.

What we would like to see from you..

• Proven experience in SEO strategy, Digital PR, and AI search optimisation (GEO).
• Strong understanding of Generative Engine Optimisation and emerging search trends.
• Excellent content creation and copywriting skills with SEO best practices.
• Exceptional attention to detail
• Social media strategy experience
• Experience in line management and team development.
• Ability to manage agencies, budgets, and multiple projects simultaneously.
• Proficient in SEO tools (e.g., Google Search Console) and analytics platforms (e.g., Google Analytics)
• Excellent communication and stakeholder management skills with collaborative mindset
• Experience in line management and team development

*Please note: All roles at Bluecrest Wellness will require a satisfactory criminal record check as part of our onboarding process
Ready to Take the Next Step?
If you believe your skills, experience, and enthusiasm could make a real impact here at Bluecrest and you're looking for a place where you can truly belong, we'd be thrilled to hear from you.
Once we've reviewed your application, if it feels like a great match, one of our recruitment team members will be in touch for an initial chat. It's a chance for us to get to know you better, and for you to ask any questions you might have about the role, the team, or life at Bluecrest.
We're excited to learn more about you!
Everyone is Welcome
We are committed to fostering an environment where everyone is treated with dignity and equality, regardless of background, identity, or circumstance.
Our employment practices are firmly rooted in the principles of diversity, equity, and inclusion and all employment decisions are based on merit, role requirements and the evolving needs of our organisation. We believe that a diverse workforce brings fresh perspectives, drives innovation, and strengthens our ability to serve our community with compassion and excellence.
Our mission is to build inclusive, collaborative teams where every individual feels valued, supported, and empowered to thrive. We celebrate individuality and encourage every team member to bring their whole self to work -- because when people feel they truly belong, they do their best work.
This commitment is not just part of our policy -- it's part of our purpose. It reflects who we are, how we lead, and how we grow together.
Other Info

• Please note that this role is exempt from the provisions of Section 4(2) of the Rehabilitation of Offenders Act 1974 (Exceptions) (Amendment) Orders 1975 and 2001. As such, all convictions, cautions, and bind-overs--including those considered 'spent'--must be disclosed as part of the application process.
• We kindly ask recruitment agencies not to contact us regarding this vacancy. We are committed to managing our recruitment directly and appreciate your understanding.
• Any personal information you provide will be handled in accordance with our company's Privacy Policy, ensuring your data is treated with care and respect.
• Please be aware that we are currently unable to offer visa sponsorship for this position.

Skills Required