Job Description

We are seeking a Content Specialist to join our clients UK Franchise Marketing & Communications team. In this role, you will play a pivotal part in creating strategic, engaging, and market-relevant content that supports global marketing objectives. You will collaborate closely with teams across the UK franchise and, as needed, with international and global stakeholders.
Reporting directly to the Head of Marketing - Global Specialty, you will work alongside client-facing teams such as Client Engagement and Broker Relations to produce impactful content that showcases expertise and drives business growth.
Key Responsibilities

• Develop, write, and edit a wide range of marketing and communications content, including:

• Product literature and marketing materials for Specialty, Property, Casualty, and Financial Lines.
• Case studies highlighting client success stories and business wins.
• Thought leadership articles tailored for different geographies and audiences.
• Website copy and content for external channels (newsletters, email campaigns, social media).
• Use effective storytelling techniques to translate complex concepts into compelling narratives.
• Collaborate with the Marketing & Communications team to support integrated campaigns and overall strategy.
• Work closely with client and broker engagement teams to produce client-facing materials that strengthen relationships and support sales.
• Ensure all content adheres to brand guidelines, tone of voice, and compliance requirements while resonating with diverse international markets.
• Manage multiple projects simultaneously, maintaining high standards of quality and accuracy.
• Coordinate with creative, media, PR, and digital agencies to deliver high-quality outputs on time.

What You'll Need to Succeed

• Proven experience in journalism, copywriting, or content development, with a strong portfolio of published work.
• Experience producing content for the insurance industry, particularly in Specialty, Property, Casualty, and Financial Lines.
• Ability to adapt messaging for different markets and cultures within large multinational organizations.
• Expertise in storytelling, blending creativity with commercial insight.
• Strong business acumen and ability to connect content to client and market needs.
• Excellent writing and editing skills, with the ability to simplify complex concepts.
• Strong project management and organisational skills, with the ability to meet tight deadlines.
• Experience working in cross-functional, matrixed teams across multiple geographies.
• Bachelor's degree (or higher) in Journalism, Communications, Marketing, English, or a related field.

How to Apply:
Either apply directly or contact me at .
Please note: Due to the high volume of applications, we may not be able to respond to each applicant individually. If you have not been contacted within 7 days, unfortunately, your application will not be progressed. Thank you for your understanding.
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Mohammed Wasim E-mail
ManpowerGroup (NYSE: MAN), the leading global workforce solutions company, helps organisations transform in a fast-changing world of work by sourcing, assessing, developing and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organisations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands - Manpower, Experis and Talent Solutions - creates substantially more value for candidates and clients across 8 countries and territories and has done so for 70 years.

Skills Required